Ferrari's product plan for the next five years has been laid bare during the Fiat Group Investor Day presentation today in Turin and it is set to include replacements for both the 599 GTB Fiorano and 612 Scaglietti as well as a brand-new range-topping Enzo supercar, with all three being set to be launched by 2012.

Ferrari believes it is essential to have four products in four key market segments which it differentiates between "gran turismo" (versatility) and "sports car" (extreme performance) offerings above and below the 230,000 euros barrier, with the arrival of the instantly-successful California last year opening up the fourth of these segments to the Maranello brand. In the investor presentation slides Ferrari says it plans to: "Increase product differentiation in order to target a wider customer base by stretching further trade off between versatility and extreme performance."

The slides then reveal the forthcoming products within the 2010-2014 scope of the plan. Discounting the limited-edition 599 GTO which was announced this month and is already sold out, first up, and most urgently needed, will be a replacement for the unloved 612 Scaglietti, the luxury gran tourer's sales having reduced in recent years to a trickle. This new model, codenamed F151, will arrive during the first half of next year. During the second half of that year the 458 Italia's range will be bolstered by the addition of a Spider version, which will fit into the line-up to replace the discontinued F430 Spider (and its final edition, the Scuderia Spider 16M) and will be expected to match or outsell the coupé version launched last year. Finally another slow-seller will be addressed with a replacement for the 599 GTB Fiorano in 2012, codename F152.

Ferrari plans to "ensure a sustainable product life cycle of four years for all new models followed by M [facelift] versions lasting another four years." It will also "keep launching a new model every year to sustain turnover and reinforce [the] brand."

Another key strategy will be the continuation of limited-edition numbers of extreme versions of production models, an area that has proved very fruitful in recent years with niche sports cars such as the 430 Scuderia, Scuderia Spider 16M, 360 Challenge Stradale and, just this month, the 599 GTO, all proving to be instant hits with buyers. Ferrari says it will "selectively exploit special series to target high end customers." It then dramatically adds that a brand-new Enzo will arrive in 2012, a decade after the last version raised the supercar bar, while an extreme "Scuderia" version of the 458 Italia is pencilled in for 2013 by which time the mid-V8-engined model will be halfway through its proposed lifecycle.

Ferrari outlines key areas that it sees as drivers for future increase profitability: (i) Personalization, one-off programs, spare parts and after sales services improvements, (ii) Production efficiencies and fixed cost optimisation; enlargement of in-sourcing strategic activities to increase capacity utilisation and programs of fixed costs reduction; (iii) Continuing the search for opportunities in emerging markets while maintaining exclusivity in mature ones; (iv) Further growth of licensing, retail & e-commerce (new category of product and shops opening) and Ferrari Financial Services (new markets and new services); and finally (v) F1 racing activities will see continuing cost control and with significant contribution coming from sponsorship.