11.06.2010 FERRARI'S NEW 458 ITALIA ARRIVES IN AUSTRALIA

FERRARI 458 ITALIA - AUSTRALIAN LAUNCH - EUROMARQUE FERRARI, BRISBANE

The first Australian-specification Ferrari 458 Italia has arrived in Australia, with the 325 km/h super car making its debut in Brisbane this week after being flown direct from Italy to Australia.

The first Australian-specification Ferrari 458 Italia has arrived in Australia, with the 325 km/h super car making its debut in Brisbane this week after being flown direct from Italy to Australia.

“Australian deliveries have started a little earlier than planned because the interest in this remarkable car has been so great that the car has been air freighted to Australia,” explains Kevin Wall, General Manager for Ferrari in Australia and New Zealand. “Even before it was announced we have had Australian clients expressing interest in the 458 Italia and, once its specification was announced, revealing it to be, even by Ferrari standards, a technical tour de force, interest has climbed dramatically and shows no sign of slowing.”

The Ferrari 458 Italia uses a remarkable amount of Formula One technology in every aspect of its design. This enables it to be the fastest production Ferrari the company has produced and, to place this position in perspective, the launch version of the 458 Italia is faster in all areas than the ultimate, race track orientated, version of the car it replaces. “Ferrari’s definition of ‘the fastest’ is not measured in the crude terms of top speed or its ability to reach 100 km/h in the lowest possible time,” explains Mr Wall. “These measurements do not take into account a car’s ability to go around corners and to cope with difficult driving conditions. This is why Ferrari measure ‘the fastest’ in terms of the quickest lap time around its notoriously difficult Fiorano test track, which is, essentially, made up of all most difficult corners in Formula One. If a car is the fastest here, then it is, truly, the fastest in the real world.”

The Ferrari 458 Italia represents a genuine evolution of Maranello’s mid-rear engined V8 sports cars. As with every new Ferrari the 458 Italia is a concentration of innovation thanks, in no small part, to the company’s racing expertise. Employing exactly the same techniques and methods used to develop the Scuderia’s F1 cars, Ferrari’s engineers concentrated their efforts on obtaining the maximum in terms of efficiency in every aspect of the car, and their commitment was repaid with levels of fuel consumption and C02 emissions that set the benchmark in this market segment – 13.3 l/100 km and 307 g/km respectively in the combined cycle (ECE+EUDC).

The 458 Italia has made its Australian debut in Queensland after being flown direct to Brisbane for display at Euromarque Ferrari – a clear indication of Queensland’s importance to the sports car maker and the fact that there is already a queue of customers in the state for the car. “As would be expected from the company that has dominated Formula One for 60 years and has just contested its eight hundredth grand prix, the Ferrari 458 Italia boasts a technical tour de force of features that have been developed in the white hot heat of the top motorsport arena and these are represented in every area of the car,” says Greg Willims, the Managing Director of Euromarque Ferrari. “It is also a window to the future for technology that will make all cars safer, cleaner and more economical over the coming decade. And, of course, as it is a Ferrari, it is stunningly beautiful from every angle.”

“To be the dealership to be given the privilege of being the first to display this remarkable car, is a unique honour and it is clear sign of the strength of demand for Ferrari’s super cars in Queensland and the quality of customer service that we offer in at Euromarque,” continues Mr Willims. “Four new multi-million dollar Ferrari dealerships have opened across Australia in the past few years and for us to be chosen for the first public display of the Australian specification 458 Italia clearly indicates our position amongst their superb, world class facilities!”
 

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