The latest Ferrari Store
has officially opened its doors in New York, unveiling a
retail space offering an array of branded apparel and
lifestyle products. The 200 square metre space dedicated
to the Ferrari Store is situated next to the Ferrari
showroom. It is located on the corner of Park Avenue and
55th street, with windows on Park Avenue: a prime
Midtown Manhattan location off Park Avenue, mere
footsteps away from the impeccable shopping destinations
of Madison and Fifth Avenues. The New York store is the
37th store worldwide to open.
A private event for
Prancing Horse friends will take place tonight, to
celebrate the occasion. Throughout the day, on Park
Avenue as well as and on 55th Street, New Yorkers will
have the opportunity to admire two relevant cars in
Ferrari’s history, a 1959 250 California and a 1984 GTO,
together with the current product range: the brand new
458 Italia, the Ferrari California, the 612 Scaglietti,
and the special new limited 599 GTO.
Dallas-based Forza
Retail manages the store, as well as four other official
Ferrari Stores in the US: Los Angeles, San Francisco,
Honolulu, and Miami. The New York Ferrari Store joins
the other prestige Prancing Horse retail locations
around the world, including those in Milan, Rome and
Venice (Italy), London (UK), Barcelona (Spain), Athens
(Greece), Kiev (Ukraine) and Dubai (UAE), to name a few.
The Ferrari Store development programme includes plans
to bring the number of openings to more than 60 over the
next two years in Europe, America, and the Middle and
Far East.
