The Board of Directors of
Ferrari met on Tuesday, chaired by Luca di Montezemolo,
to examine the results of the second quarter of 2010.
Ferrari recorded revenues of 488 million euros (8.6
percent up on the second quarter of last year),
confirming a sustained rate of growth that has been
helped by the sales of the Ferrari California as well as
strong receptions for the 458 Italia and the 599 GTO,
and by further developments in the personalisation
programme. The number of cars delivered to the dealer
network in the second quarter of this year was 2.6
percent up on the same period of 2009, at 1,615 units.
Increased income for the
period, combined with continuous improvements to
internal efficiency, meant that Ferrari recorded trading
profit of 77 million euros, a significant increase of 10
percent.
Over the first six
months, Ferrari recorded revenues of 903 million euros
(compared to 891 in the same period of 2009) and 3,200
cars were delivered to dealers which was 2 percent more
than in the same period of 2009. Trading profit for the
first six months came to 116 million Euros, compared to
124 million euros in the first half of 2009. The impact
of a less favourable mix, especially in the first three
months of the year, was only partly compensated by
improvements in efficiency. The industrial cash flow for
the first half of the year has been extremely positive
recording 124 million euros.
As far as the markets
are concerned, the U.S.A. has shown first good signs of
recovery, with Ferrari seeing 10 percent growth
year-on-year. China has continued to grow at over 20
percent, a figure that is likely to rise further still
in coming months. 2010 is thus proving to have a very
positive trend after 2009 results that were stable.
Brand development
activities in the areas of internet, licensing and
retail are also continuing. The launch of the website in
Chinese and the renewal of certain sections of the site,
including the Formula One section, have practically
doubled the number of visitors and page views over the
first six months of 2010 and revenues from the Ferrari
Store online grew by 40 percent. Ferrari’s social
networking has also been a source of great satisfaction,
with the official Ferrari Group on Facebook, in
existence for just over a year, recently registering
over a million fans.
Results from the
retail and licensing world have been good too. Ferrari
stores have recorded a growth of 40 percent, thanks in
part to the opening of new locations, such as the ones
in New York in Park Avenue and Johannesburg. Licensing
activities have seen the renewal of important
partnerships with prestige brands like Mattel for models
and Acer for electronics.
