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August was a record
month for the Galleria Ferrari, the official museum of
the Prancing Horse brand in Maranello with more than
30,000 visitors coming through the doors, numbers which
puts it on schedule to host more than 200,000 visitors
by the end of the year.
There was also initial success also for another new initiative
being rolled out at Maranello, where on certain
days of the week guests were allowed to visit another
iconic place in the world of Ferrari: the Fiorano
test circuit.
This month the Red Campus programme, dedicated to
pupils from secondary and high schools, will start with
didactic tours to widen the young visitors’ knowledge in
the different thematic sections, which are responsible
for the most advanced production process know in the
world of car manufacturing.
A complete wing of the museum now hosts the new Galleria
Ferrari Red Campus Laboratory, developed in
collaboration with fuel company Shell. The laboratory is aimed at the
students, but can also be used by the other visitors.
The didactic tour allows visitors to discover the world
of Ferrari via direct and virtual experiences in the
areas of technological innovation, the team, the organisation and emotion.
The experience is completed with the visit of the halls
where the cars produced by Ferrari can be seen and the
Sala
delle Vittorie, the "Hall of Fame", where the world
champion single-seaters from 1999 to 2008 can be admired
next to 120 trophies out of the over 200 grands prix won by the
Scuderia with the Prancing Horse and a sound box, to
experience the emotion of Ferrari engine sounds on the
track and on the road.
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