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The Ferrari Store of
Singapore has celebrated its grand opening with a
ceremony attended by Mr. Enrico Galliera, Ferrari
Commercial & Marketing Director, Mr. Massimiliano
Ferrari, Licensing and Retail Director, Mr. Edwin Fenech
Ferrari APAC, Middle East and Africa CEO, and Mr. Teo
Hock Seng, Managing Director of Ital Auto Pte who
welcomed the guests together with the Scuderia Ferrari
driver Felipe Massa.
The 170 square meters space is situated on one level in
the spectacular ‘triple towers’ of the Marina Bay Sands
Resort. Visitors will discover a wide range of lifestyle
and luxury Ferrari products, together with a selection
of items dedicated to Ferrari enthusiasts, children and
collectors. These include miniatures and models of cars
from past and present, a display case showcasing a
crankshaft, valves and a piston, and the Cavallino
collection of leather accessories and sportswear.
The design of the Ferrari Store Singapore reflects the
Ferrari Atelier ambience of the main Ferrari showroom in
Leng Kee Road, with furnishings of the highest quality
and the combination of soft leather and sleek brushed
lacquer. The display concept clearly evokes the dynamic
lines of Ferrari’s legendary cars and characterises the
story, tradition and spirit of Ferrari not only through
the products on display, but also through finishes and
materials that typify the two souls of luxury and
racing.
The Singapore Ferrari Store will be managed by ItalAuto,
which is also the official importer for the Prancing
Horse in Singapore. This is the 38th store to open
worldwide and it joins prestige Ferrari retail locations
around the world, including those in Milan, Rome and
Venice (Italy), London (UK), Barcelona (Spain), Athens
(Greece), New York (USA), and Dubai (UAE), to name a
few. The Ferrari Store development programme includes
plans to reach the objective of 60 locations worldwide
over the next two years in Europe, America, and the
Middle and Far East.
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