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Fiat Automobiles UK has been celebrating the
second anniversary of the local launch of
the 500 with a private 'gallery' viewing at
its Marylebone dealership in London of a
unique collection of special edition Fiat
500 models from around the world. |
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Fiat Automobiles UK has been celebrating the second
anniversary of the local launch of the popular 500 city
car with a private ‘gallery’ viewing and reception at
its flagship dealer, Fiat Marylebone. The London
dealership marked the special occasion with a unique
collection of special edition Fiat 500 models from
around the world.
The Fiat Marylebone showroom was designed with art
exhibitions and receptions in mind, as well as having the
ability to display a wide range of Fiat and Abarth cars, and
has proved the perfect venue for a variety of stylish events
such as last night’s reception.
“Artists, architects, designers, musicians and painters have
all felt moved to put their distinctive stamp on the Fiat
500,” says Andrew Humberstone, managing director, Fiat Group
Automobiles UK. “And the resulting works of art shown at
these second anniversary celebrations were the products of
their talent, inspiration and relationship with a great car. I’m delighted that the Fiat 500 has reached its second
birthday in the UK in such good shape. We have sold more
than 40,000 here now, and there are still plenty of
customers inquiring about, or ordering one, for themselves.
The 500 is already a wonderful success story.”
Eight uniquely designed Fiat 500s were displayed in the
gallery, including the 500 Capri by Castagna, the 500
Valentino Rossi, 500 by Andy, 500 Diabolika, 500 Ron Arad
and the new Fiat 500 Pink, which went on sale exclusively
on-line this week. Examples of the Fiat 500byDiesel and a
racing Abarth 500 were also shown.
This event was a private preview for Fiat customers' and
minor celebrities such as TV actor Angela Griffin and VIPs, but
after the preview event each of the special cars will be
displayed in the Wigmore Street flagship’s showroom window,
one at a time, until the end of next month.
Fiat Marylebone was also celebrating its second anniversary
at the event.
“We were delighted to host the
reception as it marked two years of great success, not only
for the Fiat 500, but for the flagship too,” says Toni
Dittli, Managing Director, Fiat Marylebone.
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