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The Fiat 500 by Diesel now comes with the 1.3 Multijet II 95 HP (Euro
5) fitted with Start&Stop system fitted as standard, the new
second-generation turbodiesel, now even more
environmentally-friendly and suitable for city driving.
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The new colour, "Midnight Indigo", saw the
Centro Stile Fiat (Fiat Style Centre)
working once more with the creative team at
Diesel to create a dark blue which recalls
the denim used to make jeans. |
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The Fiat 500 by Diesel has chosen
Bread & Butter, the
show dedicated to youth fashion in Berlin, to preview of
two important new features: Midnight indigo blue, a
special body colour, and the 1.3 Multijet II 95 HP (Euro
5) with Start&Stop system fitted as standard, the new
second-generation turbodiesel, now even more
environmentally-friendly and suitable for city driving.
The result of close collaboration between Fiat and
Diesel, the famous clothing brand by Renzo Rosso, the
model will be limited edition and marketed worldwide.
Its success is boundless and from Italy to Japan, to
France, almost 6,000 cars have already been ordered out
of the 10,000 available in total.
In Berlin, within Bread & Butter, the Diesel stand and
the exclusive Fiat 500 will no doubt attract the
attention of the visitors, just as they did at the
recent Mumbai Motor Show, India. Spanning a surface area
of 700 square metres in the Denim Base section, the
Italian label will present its 2010 autumn/winter
collections and the new “shop-in-shop/corner” concept,
conceived as a genuine stage to present and convey the
values of the brand and all its creativity even within
multi-brand stores. Features which can also be found in
the new Fiat 500 by Diesel.
As regards the new colour, the Centro Stile Fiat (Fiat
Style Centre) worked once more with the creative team at
Diesel to create a dark blue which it hopes recalls the denim
used to make jeans. The use of a micaceous rather than a
metallic shade offers at first glance the feeling of
iridescent colour which varies according to the light,
very similar to stone washed fabrics. And this thanks to
a finer texture of paint and its ability to create an
almost 3-D effect. This new blue also, like the black
and green already in the range, perfectly matches the
matt paint chosen for the finishes which characterise
this model.
The 500 by Diesel is distinguished by some distinct aesthetic features, starting with the exterior.
Everything is exclusive for this version, the result of
the creativity of two teams of designers: the aggressive
16" alloy wheels, the rear trim with imitation air
intake where one of the most famous logos of Italian
fashion is set, the yellow brake calipers (only on the
1.4 100 HP version) and the satin chrome painted
features, including the mouldings which, with their
bosses, revoke the atmosphere of the Diesel fashion
world.
The interiors are also customised, thanks to the
dark denim style fabric with yellow stitching, the fifth
pocket with the unmistakable Diesel brand, the head of
the famous Mohican on the gear lever knob and the
specific satin chrome coloured dashboard.
The range of engines, in addition to the 1.3 Multijet 95
HP mentioned above, includes three Euro 5 power units
(the 1.2 69 HP engine, the 1.3 Multijet 75 HP engine
with DPF and the 1.4 16v 100 HP engine), each with their
own different qualities, all exploited to the full in
combination with 5- or 6-speed manual gearboxes (petrol
engines can be combined with a 5-speed Dualogic
robotised sequential gear box).
ItaliaspeedTV:
500 by
Diesel - logo (promotional video)
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