The launch advert for the Fiat Linea sedan in India has just scooped the Car Advertisement of the Year honour at the Bloomberg UTV-Autocar Awards which were held in Mumbai on Friday evening. The advert called Father and Son is part of a campaign that was devised for Fiat Automobiles India by the advertising agency Bates141.

The launch advert for the Fiat Linea sedan in India has just scooped the Car Advertisement of the Year honour at the Bloomberg UTV-Autocar Awards which were held in Mumbai on Friday evening. The advert called Father and Son is part of a campaign that was devised for Fiat Automobiles India by the advertising agency Bates141.

The advert sees a young boy and his father walking along a pavement in a shopping district with the boy peering longingly into a toy store window. His father pulls him away and this scenario is repeated before the father's attention is grabbed by a Linea and the roles are reversed with the child unable to pull his father away. Sonal Dabral, Sanjay Sipahimalani, Kaushik Mitra and Joseph Desouza were the creative team that put the spot together which was directed by Prasoon Pandey from Corcoise Films.

The Linea wasn't the only prize-winner for Fiat in the Bloomberg UTV-Autocar Awards as the Punto, which was launched in India last summer, won the award for Best Design and Styling of the Year. The big award for the evening for Car of the Year though went to Tata Nano while Bajaj's Pulsar 135 4v won the Bike of the Year honour and Tata's Indigo Manza claimed the Best Value for Money Car.

In 2006 there were six cars competing for the Car of the Year award. In 2007, the number of contenders shot up to eleven. Car of the Year 2008 had 13 contenders and in 2009, the number shot up to sixteen. This year 20 cars were competing for the prestigious Bloomberg UTV-Autocar Car of the Year award. The jury this year consisted of Dilip Chhabria (car designer), Manwendra Singh (writer and historian) Hormazd Sorabjee (editor, Autocar India), Shapur Kotwal (deputy editor, Autocar India), Renuka Kirpalani (editor, Autocar Show), Rajeev Khanna (rally driver) and Naren Kumar (a national champion). About the Nano the jury said: "The tiny, twin-cylinder four-door Nano represents a history-making attempt by Tata Motors. When the Nano was launched, people asked is it really a proper car? After all nobody in the world had ever designed and launched a car for one-lakh rupees. The answer is there for everyone to see, feel, drive and live it. The beauty of this car is not how much it costs, but how much it delivers for so little. The Tata Nano is a car that delivers what it promised, thus making it our undisputed Car of the Year."

The complete list of categories and winners in the Bloomberg UTV-Autocar Car of the Year is made up of: Car of the Year- Tata Nano; Bike of the Year - Bajaj Pulsar 135 4v; Best Variant of the Year - Skoda Laura; Best Driver's Car - BMW Z4; Technology & Innovation Award - BMW 7-series; Green Award - Mercedes E-class Blue Efficiency; Import Bike of the Year - Honda CB1000R; Best Design & Styling - Fiat Punto; Best Value for Money Car - Tata Indigo Manza; Manufacturer of the Year - Maruti Udyog; Luxury Car of the Year - Mercedes E-class; Luxury SUV of the Year - Audi Q5; SUV of the Year - Toyota Fortuner; Saloon Car of the Year - Chevrolet Cruze; Premium Hatchback of the Year - Maruti Ritz; Car advert of the Year - Fiat Linea; Small Car of the Year - Tata Nano; Viewer’s choice, Car of the Year – Toyota Fortuner; and, Viewer’s choice, Bike of the Year – Bajaj Pulsar 135 4v.

ItaliaspeedTV - "Father & Son" Fiat Linea TV advert (India, 2009)