This summer Fiat Auto Argentina will launch Operativo Verano 2010, showcasing its model range along the Atlantic coast and in mountain centres near Córdoba, including at in Punta del Este, Cariló, Mar del Plata, Pinamar and Villa Carlos Paz.

This summer Fiat Auto Argentina will launch Operativo Verano 2010 (Operation Summer 2010), showcasing its model range along the Atlantic coast and in popular mountain centres near Córdoba; including at in Punta del Este, Cariló, Mar del Plata, Pinamar and Villa Carlos Paz. The stands will exhibit important members of the Fiat range in Argentina: the Linea, 500, Punto fitted with the Multijet turbodiesel engine, Palio Groove and the "Adventure" special series that covers the Palio Weekend, Idea and Strada and will also include the "Adventure Locker" versions with a locking differential. This campaign to raise awareness of its products will target holidaymakers and in particular a younger audience.

For the third consecutive year, Fiat will host a stand at the famous Uruguayan restaurant "Tequila", which is located at the luxury beach front resort of Punta del Este. For this promotion the 500 supermini, which is imported into Argentina from Poland fully built, and the Brazilian-built C-segment Linea sedan will take centre stage. The "Tequila" restaurant has grown in stature to become one of the most exclusive and fashionable eateries in Punta del Este, each evening attracting a mix of celebrities, sportspeople and businessmen. For 2010 Fiat Auto Argentina has also struck an agreement with national ice-cream chain "Freddo" to present the Palio Weekend and Idea models in the Adventure Locker specification at its outlets in La Barra.

Continuing a tradition that now dates back several years, Fiat will also be present at the popular "Le Club Posada del Mar". Every summer Fiat's stands can be found at the Tío Curzio beach resort, and this year the Linea and Punto Multijet will be showcased. Visitors to the stand will have the chance to test drive all models, collect a souvenir and participate in games. Special parties and numerous activities will also be held in the Tío Curzio resort.

In Cariló, around 400 kilometres from Buenos Aires, Fiat Auto Argentina will exhibit the 500 and Linea in the commercial area downtown. Likewise, the Italian automaker will also be present in Pinamar, where it plans to set a large showroom and Customer Care centre on Av. Bunge 620. Visitors will have the chance to examine and test drive the Punto Multijet, Linea, the Adventure Locker line of vehicles (Idea, Palio Weekend, and Strada), the Siena, and the new Fiat Palio Groove. Besides this, tourists will be able to take free driving-tests, and also participate in the Probá Fiat contests.

Last but not least, Fiat's model range will also hit the streets of Villa Carlos Paz, in the province of Córdoba. A huge stand will be set up right in the busy downtown area. The people of Córdoba will be able to enjoy the Palio Adventure Locker, Strada Adventure Locker, Punto Multijet, 500, and the Linea.