Fiat India's dealer
network has hit the three figure mark with the opening
Bharati Automobiles, a joint Fiat-Tata outlet in Mumbai that
achieves the milestone of being the Italian brand's 100th
dealership in India.
The new dealership
was inaugurated by Mr. S. Krishnan, Senior Vice President,
Tata Motors. Bharati Automobiles is the fourth dealership
that has been set up in the city of Mumbai. The new
dealership is located at CTS 227, Western Express Highway,
near Jogeshwari Flyover, Jogeshwari (E), Mumbai and will
handle all the three aspects of sales, service and spare
parts for Fiat automobiles. This move marks an important
moment in Fiat India’s plans for the year 2010.
After enjoying a
successful 2009, the opening of the 100th dealership is a
positive way for Fiat to begin the New Year. Backed by the
joint venture with Tata Motors, the 100th dealership is a
firm portrayal of Fiat’s commitment to a large and expansive
service network that now spans across 78 cities in India.
This achievement coupled with its strong promise of top
class customer service marks the importance Fiat gives to
providing consumers with the perfect automotive experience.
Bharati
Automobiles, the 100th dealership, has also been equipped
with a large service station spanning 2300 square metres
having 29 service bays within. It will offer 3 of Fiat’s
flagship models – the Fiat Linea, the Fiat Grande Punto and
the Fiat Palio to customers.
With the opening of
Bharati Automobiles, Fiat India now has 100 dealerships
offering 106 point of sales and service outlets across
India. After such a promising start to the year, Fiat India
will now look to continue their drive towards achieving the
goal of complete customer satisfaction in the months to
come.
Fiat India
Automobiles Limited (FIAL) is a
50-50 Industrial Joint Venture between
Fiat Group Automobiles S. p. A.,
(Fiat) and Tata Motors Limited
(Tata). The company employs about 2775 blue & white collar
employees and is located at Ranjangaon in the Pune District
of Maharashtra. The definitive agreement of the Joint
Venture was signed in October 11, 2007. The board of
directors for this company comprises of five nominees each
from Fiat and Tata. The state-of-the-art facility at
Ranjangaon, which is owned by FIAL, a joint venture company,
is capable of producing 200,000 cars and 300,000 engines,
besides 300,000 parts & accessories. Currently manufacturing
the Palio Stile 1.1, 1.6 models, Linea and now the Grande
Punto. The facility also manufactures Fiat’s successful 1.3
litre Multijet diesel engines and 1.2 & 1.4 litre Fire
gasoline engine. Apart from Fiat cars, the facility will
also produce Tata passenger and next generation cars with
investment exceeding 650 million euros. The plant provides
direct and indirect employment to more than 4,000 people.
