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A new project
dedicated to the Fiat 500, which has recently reached the
goal of 500,000 units made in only 31 months since its
launch, will be taking off on 3 May. To celebrate the
record, the brand will be creating a special showcar –
called Fiat 500 Thousandth – with the contribution of the
people. The body of the car will be entirely covered by 1500
photos displaying the faces of 500 owners, celebrities and
fans who have contributed in different ways to the car's
extraordinary success.
Booking a place is easy. Users can simply log onto
www.fiat500.com and use the special application showing a
plan view of the Fiat 500. A few minutes later, after
registering, they can book one of the free spaces online by
sending a photograph. 70% of the places are reserved for
Fiat 500 owners. Users can also attach a short text
describing their relationship with the car or a link either
to a personal video on YouTube or to their personal Facebook
page.
The showcar will be ready three weeks after the booking
stage is concluded and will feature in forthcoming events
and international motor shows. The Fiat 500 Thousandth will
be the first “collective car”, a further confirmation of the
spirit of the original model with potential customers being
involved from the earliest steps of design. Since 3 May 2006
and for the first time in automotive history, scores of 500
enthusiasts worldwide have been directly involved in the
"500 wants you" project, an international marketing platform
where they have said what they wanted from the future car.
These suggestions have been taken up by Fiat Automobiles
designers and engineers and turned into practical objectives
to be reached with solutions and equipment as close to the
expectations of potential customers as possible. The Fiat
500 is truly “a car created by the people, with the people's
ideas”. Today, the fiat500.com is a community of 120,000
active users from 206 different countries who take part in
over 30 online activities. The pages have been browsed
nearly 240 million times.
With this new initiative the fiat500.com platform keeps on
surprising, creating original initiatives: recent projects
included “C MYSTERY”, the first multimedia story game
created to support the launch of a car, and “500 words”, a
content, video and image aggregator, on the 500 site and on
the web in general as a result of the buzz generated,
providing an innovative navigation experience. Other
interesting features include the new look for the platform
with even more information on 500 and 500C, a mobile version
(m.fiat500.com) and the fun "My 500C" application for
configuring a 500C on Facebook, publishing it on a personal
profile and virally sharing it on the web with the 500
online community. For users who enjoy technological
innovations and new media, there is Be Open!, an application
dedicated to the 500C for iPhone and iPod touch which can be
downloaded immediately from the iTunes Store.
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