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Fiat 500C by Diesel, the new cabriolet
version of the model jointly created in 2008
by Fiat and Diesel, the famous clothing and
lifestyle brand, debuted in Japan on 12
April and will do so in Europe today. |
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This
evening in Milan, on the occasion of Salone
Internazionale del Mobile (Milan Furniture Fair),
the new Fiat 500C by Diesel will debut in Europe. Fiat
500C by Diesel is the latest convertible car, jointly
created by Fiat and Diesel, the famous clothing and
lifestyle brand. From 7.00 p.m. the new car will be
shown off in the fabulous Diesel flagship store in
Piazza San Babila. This Milanese event will take place
soon after the official launch in Japan, on April 12 at
Fiat Cafè in Aoyama (Tokyo) – an exclusive location
which has become a byword for sociability and Italian
style – in the presence of cultural and institutional
representatives, in addition to Diesel founder Renzo
Rosso and Fiat Group Automobiles Japan’s top managers.
The Fiat 500C by Diesel will be marketed worldwide - in
Italy from May, with an on-road price starting from
18,000 euros. Nearly 6,500 units of the already
available limited-edition saloon version have already
been sold. The new cabriolet “by Diesel” confirms the
extraordinary capacity of the "500 Project" to
continuously evolve with the addition of new versions.
This is precisely one of the secrets of the undisputed
success of the Fiat 500, a genuine pop icon and
expression of the concept of "massexclusivity"
(“non-exclusive exclusiveness”), which a few days ago
reached the target of 500,000 units produced in only 31
months after having been launched.
In detail, the 500 by Diesel is distinguished by some
bold aesthetic features, starting with the exterior.
Everything is exclusive for this version, the result of
the creativity of two teams of designers: the
aggressive 16" alloy wheels, the rear trim with
imitation air intake where one of the most famous logos
of Italian fashion is set, the yellow brake calipers
(only on the 1.4 100 HP version) and the satin finish
chrome painted details, including the mouldings which
with their bosses evoke the atmosphere of the Diesel
fashion world. The interiors are also highly customised,
sporting a dark denim style fabric with yellow
stitching, a fifth pocket with the unmistakable Diesel
brand, the head of the famous "Mohican" on the gear
lever knob and the special satin chrome coloured
dashboard.
Just like the saloon, the Fiat 500C by Diesel also
combines two apparently distant worlds: fashion and
motoring. In fact, they have some important concepts in
common, such as talent, creativity, charm and
innovation, the winning ingredients of Italian style,
which is famous worldwide.
Finally, according to markets, the Fiat 500C by Diesel
range comes with four Euro 5 engine versions (1.2 69 HP,
1.4 16v 100 HP, 1.3 Multijet 75 HP with DPF and 1.3
Multijet II 95 HP); manual 5 or 6 speed gearboxes
(petrol engines can be fitted with a Dualogic 5 speed
robotised gearbox); and three body and top colour
combinations: the distinctive green with black top, the
elegant black with black or red top and the original
“Midnight indigo” blue with ivory top. The latest two
innovations of the Fiat 500 by Diesel stand out: a
second-generation 1.3 Multijet II 95 HP (Euro5) turbo
diesel with Start&Stop system as standard, with
emissions of just 104 g/km of CO2 and “Midnight indigo”
blue, an intriguing metal-flake body colour which - with
a finer paint texture and almost 3D effect - is
reminiscent of the look of stone-washed fabrics.
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