At the US GP at Laguna
Seca on Sunday 25 July, Fiat Automobiles and Fiat Yamaha
Team have decided to celebrate the production of the
five hundred thousandth Fiat 500 in a very special way,
directly involving all Fiat Yamaha Team supporters and
the team's two riders.
Fiat Automobiles has
decided to celebrate this important event, further proof
of the success of the 500, by repeating the
initiative recently launched on the web dedicated to the
production of the 500,000th unit of Fiat's smallest car
on two wheels.
With the collaboration
of Fiat Yamaha Team, starting from 1 June 2010, fans of
Valentino Rossi and Jorge Lorenzo worldwide can join
Fiat 500 enthusiasts across the globe and upload a
smiling face to the web site. The countdown for the web
initiative has already started. All the photos
that are uploaded by fans will be examined in order of arrival by
the Fiat Yamaha Team and then used in an exclusive,
sensational homage to the enthusiasm of the many fans and
supporters of the team's two champions.
For the Fiat Yamaha Team,
this is just the most recent of several important Web
2.0 activities launched this year by the team in which
MotoGP fans and enthusiasts are taking up a leading
role. It is at the same time the latest proof of how
Fiat Automobiles wants to approach motorcycle racing
fans by means of projects which focus on creativity,
design and the scope of Web 2.0, to communicate with the
younger audience which has always been interested and
excited by MotoGP.
