After the long and cold
winter in Milan, the Fiat Open Lounge has
reopened in the city. The "summer garden", Fiat adjudged
to have had a successful inaugural season last year, and
so this initiative is set to hold an array of events
over the coming few months. Last year the venue, located
in the grounds of the Executive Lounge on Milan’s
trendy Via De Tocqueville 3, played host to the Fiat
Yamaha Team’s birthday party celebrations as well as the
"anniversary" of the special edition Fiat 500 Barbie,
created by Fiat Centro Stile to honour the famous toy
doll, amongst other high profile evenings, both of these
events attracted more than four hundred guests.
This year’s programme of
evening events at the Fiat Open Lounge recently
kicked off with 20th Century Fluon. For the
occasion the marquee lounge was dominated by the colours
red and white, as well as the effect of steel, to
emphasise advanced technology, respect for the
environment and mood, while these colours also identify
the Fiat brand's logo, and in particular, the stylish
new 500C.
The first party of the
year became a bright environment of fluorescent colours
and musical rhythms thanks to the DJ-ing of “Andy”, who
is a former member of Bluvertigo and 360°. The artist is
known in Milan for mixing genres and means of expression
through his role as a musician as well as that of an
artist and designer, and in the latter guise earlier
this year he created a special surrealist Fiat 500
decorated in motifs in fluorescent colours.
Getting the inaugural
night of this year, that aimed to fuse new wave music
and contemporary art, underway at the Fiat Open
Lounge, was Italian showgirl and actress Laura
Barriales, who opened the event aboard a themed
red-and-white Fiat 500. He Fiat 500, continued a
pattern: last year the small car, which is a perfect
symbol of Italian design, was an integral part of the
Fiat Open Lounge, with the special fashion-designed
500 by Diesel, 500 Barbie and 500 Pink, all being shown
on different evenings in the "garden" throughout one of
hottest summers that Milan’s has seen for many years.
