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Fiat fans attending the
annual convention of the Club Fiat-Lancia Unlimited were
given a special surprise when the head of Fiat North
America arrived at their closing dinner and made them an
exclusive offer. These long-time enthusiasts of the Fiat
brand and vehicles, some for almost 27 years, were given
the first opportunity to place reservations and select
their vehicle build number for the unique Fiat
Cinquecento ‘Prima Edizione’ (First Edition) model. A
total of 500 of these collector-edition Fiat 500 models
will be sold in the United States.
“The Fiat Cinquecento Prima Edizione was developed
especially with the Fiat fans in mind,” said Laura
Soave, Head of Fiat North America, who personally
presented the opportunity to the Fiat aficionados. “For
over a quarter of a century, the members of this Club
have kept the spirit of the Fiat and Lancia brands alive
in North America through their unique and passionate
support for true Italian design. We really value their
loyalty, and the Prima Edizione is our gift of
appreciation to these fans on behalf of Fiat North
America.”
The Fiat 500 Prima Edizione will be exclusively
available in three colors: Bianco (White), Rosso (Red)
and Grigio (Gray). These limited-edition Fiat 500 models
will be equipped with a manual transmission and will
feature an exclusive Prima Edizione badge. Each of the
500 Prima Edizione vehicles will feature a sequential
VIN and badge according to production order.
The modern generation of the Fiat 500 will be introduced
in North America at the end of 2010 and will offer
customers uncompromising safety, fuel efficiency from
its 1.4-liter MultiAir™ four-cylinder engine,
individualization options, quality and advanced
technology, all wrapped in iconic Italian style. The
Fiat MultiAir technology was recognized as the “single
most innovative engine technology” of the year by the
International Engine of the Year Awards panel. Fiat
North America will also offer other Fiat fans the
opportunity to reserve their Prima Edizione model, up to
a limit of 500, via a special website.
Fiat Mobile Experience
The Fiat Cinquecento ‘Prima Edizione’ announcement was
made during the national annual convention organized by
Club Fiat-Lancia Unlimited, North America’s largest
enthusiast club for owners of Fiat Group Automobile
vehicles. This year, the convention – commonly known as
the “Fiat Freakout” – was held in Asheville, NC. Fiat
North America was the title sponsor of the annual
convention, which featured displays of more than 100
well-preserved Fiat, Lancia and Alfa Romeo vehicles.
During the event, Fiat North America debuted the ‘Fiat
Mobile Experience’ – a unique display that hosts both a
café station and a Fiat brand merchandise store. Fiat
fans attending the convention were able to enjoy
complimentary gelato, espresso and cappuccino served by
baristas. Visitors were also able to browse through and
purchase various Fiat-branded merchandise items in a
unique store area, finished in Fiat red and white colors
and staffed by Fiat merchandising specialists. The Fiat
Mobile Experience display is constructed from a
repurposed auto-shipping container and will be seen at
other future Fiat shows and exhibitions in North
America.
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