Its aim is to go the
extra mile for customers, but now Fiat’s London flagship
dealer, Fiat Marylebone, has done one better than that –
in fact 9,999 miles better. The dealership, based in the
capital’s Wigmore Street, has sponsored a team of two
intrepid adventurers who are driving a Fiat Doblò people
carrier 10,000 miles to Mongolia, for charity.
The three-year-old
car is taking part in the Mongol Rally, which each year
attracts around 400 vehicles to undertake the gruelling
journey from London to Ulanbaatar in Mongolia.
Fiat Marylebone is
providing aftersales support including parts such as
wheels and tyres, and has also given the team a
technical briefing on running and maintaining the Doblò
during the trip.
“This is a wonderful
opportunity for us to support an exciting event and two
worthwhile causes,” says Tony Dittli, managing director,
Fiat Marylebone. “Jay and Jo have made an excellent
choice of vehicle for their trip and we wish them every
success on the journey.”
Drivers Jay Scott, a
journalist, and government advisor Jo Nicholls, are
hoping to raise thousands of pounds for two charities,
The Christina Noble Children's Foundation for street
children in Vietnam and Mongolia, and Motability, the
scheme which provides vehicles for disabled people in
the UK. “We are delighted to have Fiat Marylebone on
board,” says Jay Scott. “We’ll be blogging along the way
and taking pictures of the car in a wide variety of
dramatic terrain, as we cover a dozen countries and one
third of the world.”