The diminutive Panda is celebrating thirty years from the arrival of the first model to bear the famous name and to commemorate the occasion Fiat has launched a special series with exclusive content: the Panda Anniversary.

With over six million sold throughout two generations the current Panda, although ageing and set to be replaced next year, continues to attract customers freely: it remains the best selling A-segment car in Italy (with a 33.1 percent share of that category last month) and across Europe the story is very the same: it is the top-seller in the segment, averaging 18 percent of all sales. The breadth of this model's range can be seen in the fact that it comes in two- or four-wheel-drive format as well as with the option of petrol, diesel, CNG and LPG.

The Panda Anniversary receives only very minor changes to its range sisters and this special series is based around the 1.1 Active model. The key change is the incorporation of the black "jeans" material for the seats that was introduced on the Panda "Glam" last year. On the outside the new special series model is in receipt of some finish upgrades to the pillar and window areas and it will come with a choice of three external colours: "rosso sfrontato", "bianco bianco" and "giallo ottimista". The price in Italy of the Panda Anniversary will be identical to the 1.1 Active version it is based on: 9950 euro.

In the coming weeks a fresh advertising campaign will be launched in Italy to promote the new Panda Anniversary which will feature the popular tones of Piero Chiambretti.

Second Generation Fiat Panda

Following in the footsteps of an established best-seller, the second-generation Panda debuted in September 2003, bearing not only the name but also the spirit of the model, translating the product values and personality that made it a genuine icon in the collective imagination into today's language. However while the reuse of the Panda name has proved to be a huge success it only came about by accident after Fiat was forced into a last minute name change. The rather anonymous name "Gingo" had in fact been pencilled in for the new model, but the threat of legal action from Renault, which felt this was too close to the name of its own "Twingo" city car, saw Fiat hastily revive the Panda tag. The new Panda has established itself as A-segment's undisputed leader within its 6 years of production and suffice it to say that from its launch to the present day 1.5 million units have been produced and it closed 2009 with a record 300,000 cars sold.

The commercial success of the new Panda has been accompanied by many international honours, among which was the prestigious Car of The Year 2004 award which, for the first time, was given to a car in this segment. In addition, the car's position in the segment is established by certain records: for example, it was the first spacious compact (less than 4 metres in length) to feature a diesel engine (1986) and, again in this category, it was the first to offer both four-wheel drive (1983) and a range of eco-friendly engines designed to limit fuel consumption (the Panda Elettra was introduced in 1990, one of the first electric cars). Also, in 2004, two Panda 4x4s took part in an audacious test drive which began in Kathmandu (Nepal) and ended at Everest's high-tech base camp: it was the first time that a little off-road vehicle reached this base at an altitude of 5,200 metres. An even more extraordinary feat if you bear in mind that the two cars were prepared only by making some modifications to the calibration of the engine management control unit to adapt them to the local petrol.

A curious fact: while, 30 years ago, an average employee would have had to spend 9 months' salary to buy a Panda (3,700,000 Italian liras), today, 6 months' worth are enough to buy the same car. The Panda has been able to stay in step with the times both in terms of functionality and quality/price ratio. However, the Panda is more than a city-car. It is a genuine "platform" on which Fiat has created an entire family of cars with the technology and attention to detail of a higher segment.

Finally, the Panda has recently undergone a light makeover, without giving up the winning characteristics of Fiat's super-compact: innovative design, advanced technology made accessible to all and smart solutions to simplify and improve on-board comfort. Today, the new range includes engines both traditional (petrol and diesel, from 54 to 100 HP) and alternative engines (methane and LPG), combined with manual or robotised, sequential gearboxes (Dualogic), as well as versions with front-wheel or four-wheel drive, the latter enhanced by an Electronic Locking Differential in combination with the ESP (Electronic Stability Program). That's without mentioning the Special Series, created using the new vehicle as their model: from the Panda Monster, the 4x4 jointly-created by Fiat and Ducati (2006), to the Pandakars which braved the well-known rally in 2007; from the Panda Capri, which offered an exclusive courtesy service on the famous island, to the Panda Mamy, dedicated to mothers, with a wealth of standard equipment for safely transporting the smallest passengers (2008); from the Panda Alessi, a true design object, to the latest two versions, 4x4 Glam and Adventure (2009). The current Panda, which is built at Fiat's plant at Tychy in Poland, will be replaced next year with a new third-generation model that may be built at Alfa Romeo's factory at Pomigliano d'Arco near Naples.