In order to celebrate 30
years of the Panda, which was originally launched in
1980, Fiat has decided to pay tribute to this car, which
for years was a point of reference for young people, by
commissioning an artistic interpretation which will be
shown for the first time at Paratissima 2010, an
event which celebrates art and emerging talents, and
will then be displayed on other occasions.
The installation will
consist of the presentation of 30 pieces of a Fiat Panda
prepared by 30 different artists and emerging talents,
each of which will propose a piece of the Panda
artistically treated in their own individual style and
technique. A complete car has been dismantled to provide
the parts which are 4 wheels, 4 doors, 6 windows, 4
lights, 2 door mirrors, 3 seats, 2 bumpers and 1 of each
of the following : bonnet, rear hatch, steering wheel,
dashboard, and body (the rest !).
Paratissima is
currently calling for proposals, the submission deadline
is September 19.
Paratissima
For the sixth
consecutive year, Gruppo Para, in collaboration with the
association Ylda, is organising a collective exhibition
for young artists running alongside the international
art fair “ARTissima”. Paratissima 2010 (www.paratissima.it)
will take place from 3 to 7 November, and like the
previous year, will be hosted in the San Salvario
quarter of Turin.
The sixth edition of
Paratissima, the “happening” exhibition of contemporary
art, is dedicated to analogies between the kitchen, the
“laboratory” of the house and the multiethnic area of
San Salvario. Just as the kitchen is an area for
discovering new pleasures as well as the conservation
and preparation of food, so San Salvario is the location
for creative and artisan activities and the forms a
framework for emerging talent.
In 2009, Paratissima
came of age, 375 artists, 76 events, 39 private sponsors
and 69 businesses of San Salvario were involved, to
which must be added 43 non-commercial spaces transformed
into locations for exhibitions. The number of visitors
was estimated at 40,000. Further data regarding the
economic and social impact of the event on the area was
gathered by the association YLDA.
This year, Paratissima
2010 will again repeat its role as the alternative event
to ARTissima, offering a place for young talent, artists
not yet established, to exhibit, spiced up with DJ
sets, food, drink and live performances. Paratissima
utilises various locations in San Salvario, from local
bars, businesses and appartments to public spaces. The
artists, from around the world, can exhibit their own
work with the sole condition that they respect their
host location.
Given the nature of
the event, its aims, participants and regional
collaboration, it will be supported by the Region of
Piemonte, the City of Torino and Circoscrizione 8 (the
quarter of San Salvario), it forms part of the calendar
of Contemporary Arts Torino Piemonte and the Torino
Youth European Capital, and is also assisted by the
Camera di Commercio, by the Fondazione per l’Arte della
FCRT, the Compagnia di San Paolo and by various private
sponsors.
