Chrysler Canada donated
the country's first Fiat 500 to the
live auction at Toronto's 17th annual Venetian Ball. The
ball was held at the Metro Toronto Convention Centre
with all proceeds benefiting Villa Charities.
"The enthusiastic bidding
for this iconic vehicle, and the fact that it sold for
$85,000, underscore the excitement and interest the Fiat
500 has generated since Fiat's return to Canada was
first announced," said Ed Broadbear, Vice President of
Marketing - Chrysler Canada.
“Chrysler Canada and
Fiat are proud to donate Canada's very first Fiat 500 to
support Villa Charities," said Reid Bigland, Chrysler
Canada President and CEO. “Thanks to the alliance
between our two companies, the feeling of kinship with
the vibrant Italian-Canadian community has strengthened
and we are pleased to be a part of this
wonderful event."
The "Numero Uno" is
the first in a series of 500 limited edition vehicles
which will feature a unique Prima Edizione sequential
badge according to production order. The Fiat 500 Prima
Edizione will be exclusively available in three colours:
Bianco (White), Rosso (Red) and Grigio (Gray).
The modern generation
of the Fiat 500 will be introduced in North America at
the end of 2010 and will offer customers uncompromising
safety, fuel efficiency from its 1.4-liter MultiAir
four-cylinder engine, individualization options, quality
and advanced technology. This vehicle combines the best
of European engineering and Italian style. It also is
tangible evidence of Fiat’s commitment to fuel efficient
and environmentally friendly vehicles. In fact, Fiat has
the lowest average CO2 emissions of any automaker in
Europe.
Chrysler Canada, its employees and dealers have a long
history of giving back to the communities where they
live and work. Chrysler Canada's charitable giving
supports a variety of organizations across Canada each
year.
Since its formation in
1971 to provide culturally sensitive care for an elderly
Italian-Canadian population, Villa Charities has
extended its mandate to include support for individuals
with intellectual disabilities and mental illness.
Building on its rich Italian-Canadian heritage, and by
living life with Italian passion, the Villa Charities
family of organizations has grown to include Villa
Colombo Services for Seniors, Columbus Centre, VITA
Community Living Services, Mens Sana and Villa Colombo
Vaughan Di Poce Centre. Recognizing its relevance across
generations, Villa Charities is launching new
initiatives to promote quality of life, health and
wellness, youth engagement, the creation of new
knowledge and investment in new technologies.
