Fiat North America
auctioned off a limited edition Fiat 500, the ‘Prima
Edizione,’ at the National Italian American Foundation (NIAF)
35th Anniversary Gala. The vehicle generated $69,000 and
proceeds from the auction will benefit the NIAF’s
education and scholarship program. The winning bidder
of this special edition Fiat 500 was former EDS Vice
Chairman, Paul Chiapparone, who resides in Palm Beach
Gardens, Florida.
The National Italian
American Foundation (NIAF) is a non-profit organization
dedicated to preserving and promoting the heritage and
culture of Americans of Italian descent. The NIAF gala
is one of the premier annual events in the nation’s
capital, attracting more than 3,000 guests from the
United States and Italy.
“Fiat North America is
delighted to be a part of the National Italian American
Foundation’s 35th Anniversary gala,” said Laura Soave,
Head of Fiat Brand North America. “We are honored to
auction a special edition Fiat 500 Prima Edizione,
knowing that the proceeds will help benefit the
foundation’s education and scholarship program.”
The Fiat 500 Prima
Edizione will be exclusively available in three colors:
Bianco (White), Rosso (Red) and Grigio (Gray). These
limited-edition Fiat 500 models will be equipped with a
manual transmission and will feature an exclusive Prima
Edizione badge. Each of the 500 Prima Edizione vehicles
will feature a sequential VIN and badge according to
production order.
The modern generation
of the Fiat 500 will be introduced in North America at
the end of 2010 and will offer customers uncompromising
safety, fuel efficiency from its 1.4-liter MultiAir™
four-cylinder engine, individualization options, quality
and advanced technology, all wrapped in iconic Italian
style. The Fiat MultiAir technology was recognized as
the “single most innovative engine technology” of the
year by the International Engine of the Year Awards
panel.
