Fiat
Group Automobiles UK has suffered
embarrassment after the BSM (British School of Motoring),
the UK’s most popular driving school, announced that it
is dumping its contract with Fiat to provide its 500 for
BSM's vast learner fleet barely a year after it started
using the award-winning supermini, in a story that has
been quickly picked up by the national press.
Instead BSM is rekindle
its previous 18-year relationship with Vauxhall that
ended last year and the GM-owned will become the new
fleet provider for BSM from March 2011. The biggest
criticism of the 500 came from the examiners who, in
some cases, found the rear passenger space insufficient,
while, reportedly, 80 percent of driving instructors
wanted a return to the Corsa.
The Vauxhall Corsa
will begin replacing the Fiat 500 (BSM’s current fleet
cars) from 2011, with the exchange completed by the end
of the same year. Vauxhall will provide BSM’s 3,250
strong fleet with 1.2 ecoFLEX and 1.4 litre 5-door
Corsas over several years. The move will give Vauxhall
renewed major exposure as the car of choice for
instructors at Britain’s leading driving school, and
provides a blow to Fiat especially as estimates put as
many as 70 percent of learner drivers choosing to buy
the similar model they used to pass their test.
BSM says it is
"confident that the new fleet will give its learners and
instructors a superior driving experience. The company
have worked closely with its instructors to identify
what would make the ultimate driving instructor’s car,
and requested that a number of modifications specific to
the needs of learner drivers and instructors be made."
To regain the long-standing contract Vauxhall has made a
series of modifications to the Corsa that include larger
dials on the dashboard for improved instructor/learner
visibility, rear headrests and upgraded power steering.
Also, in recognition that instructors often use their
cars not only as a tool for their trade but also as
their primary family vehicle, BSM has moved to using the
5-door model.
BSM CEO and Managing
Partner Nikolai Kesting said: “We are delighted to bring
Vauxhall on board as our new fleet partner. We worked
with our instructors and learners through surveys and by
monitoring communications closely, and have received a
clear message that the Corsa is their car of choice. We
have acted on what they said, and are delighted to now
offer all our learners and instructors the opportunity
to drive this great car. We are market leaders and it’s
important to us that our offer is head and shoulders
above our competition. While we enjoyed a successful
18-month relationship with Fiat, we have found that by
listening to our core audience and stakeholders, and
being able to implement their feedback with Vauxhall, we
are in a position to provide, quite simply, the best
learner car on the market. The fact that British School
of Motoring is again supporting British manufacturing is
an added bonus.”
Vauxhall fleet sales
director Maurice Howkins said: “It’s fantastic that we
can bring our award-winning cars to Britain’s most
popular driving school and help learner drivers with the
best possible start to their driving life. We are always
looking to show just how good our cars are – and what
better way to do that than showcase them in town and
country, across the roads of Britain.”
BSM is celebrating its
100th year in business since it began trading in 1910
and currently teaches more than 130,000 learners a year
and employs over 3,500 instructors, making it Britain’s
biggest driving school. BSM currently serves
high-profile contracts including Motability for disabled
learners and has partnered with the Ministry of Defence
in an initiative to teach Army Infantrymen to drive
before they enter into active service.