Fiat India Automobiles
first launched the Linea in January last year and it
quickly went on to achieve media acclaim and sales
success. Today the 1.4 T-Jet version of the Linea has
been launched in India as the Italian carmaker aims to
push upwards toward the top end of the segment.
With an array of
best-in-class features Fiat India hopes local buyers
will find the new version reminiscent of higher segment
cars and as it is now equipped with the T-Jet engine the
new Linea will show impressive performance for this
market. The T-Jet engine was fitted to the sedan at its
global launch and this version is already sold in
selected markets around the world with mixed success: in
Brazil the Linea T-Jet (the car is built locally but the
engine is imported) attracts a high price tag and has
generated minimal customer interest.
In India the 1.4
litre power train, which is being imported, delivers 114
PS power and torque of 207 Nm, enough to leave its
segment competitors behind. With this, the Linea will be
the first and only car in India's premium sedan segment
to boast of a turbocharged petrol engine The car sets
new benchmarks in India in the area of performance,
safety, comfort, ride and handling and in-car
infotainment.
The pricing with the Linea
T-Jet, available in two variants, will start off with a
special introductory period price structure: Ex-showroom
Delhi: T Jet: Rs. 8.55 lacs and T Jet Plus: Rs.8.99 lacs;
Ex-showroom Mumbai: T Jet: Rs. 8.84 lacs and T Jet Plus:
Rs.9.29 lacs. Fiat India will initially focus on two of
the most important markets, Mumbai / Pune and Delhi /
NCR, which constitute 60 percent sales volume in the
C-plus segment. With its focus on these important
markets and other top metros, Fiat India expects robust
sales.
Speaking on the launch of the
all new Linea, Mr. Rajeev Kapoor, President & CEO, Fiat
India Automobiles Ltd said, "We are pronouncing the
Linea T-Jet as refined luxury and power. The Linea T-Jet
is a product that has been refined according to the
feedback received from existing and potential customers.
It literally sets a benchmark in the C plus segment with
its robust engine and the never ending list of features.
The new Linea offers a perfect blend of sophisticated
style, guaranteed performance, class leading comfort,
outstanding ride and handling with unbeatable toughness.
Linea T-Jet is sure to give competition in the C plus
segment, a run for its money."
Highlights include the T-Jet
engine with Indian class leading 207 Nm torque & 114 PS
power; 7 class leading features; overall there are 13
new equipment /features; improved fuel efficiency;
introductory prices; initial launch in NCR, Mumbai &
Pune. Other markets launch in phased manner, dealers
would accept bookings; in the launch markets the network
has been spruced up to welcome the new products, with 8
new pop-up stores in malls; a brand new 360 degree
campaign has been rolled out; the launch is supported by
the customer centric service initiative Fiat First;
growing service network – from 77 POS to 160 POS in less
than 18 months; best in class service interval of 15,000
kms; genuine spare parts at claimed competitive prices;
24/7 Roadside Assistance; and best-in-class warranty
coverage of 50 months.
The Indian market Linea T-Jet
will be available in a spectacular new Sunbeam Beige
colour. The car will be available at Tata Fiat showrooms
in Mumbai and Delhi before it is launched in a phased
wise manner across the country. The Linea's creative
campaign had everyone humming the "Admiration
Guaranteed" tune. The new Linea T-Jet will continue this
theme with the launch of a new chapter of this popular
campaign.
