Fiat Automóveis will show not one but two
concept cars at the 26th Salão do Automóvel
de São Paulo next week as alongside the
headline-grabbing Uno Cabrio on the spacious stand will
be the debut of FCCIII "Mio" the result of an innovative
on-line development strategy.
The new concept car was
built over the last year with the opinion of internet
navigators, from the theme and conception of the design,
up to the choice of materials, innovations and diverse
resources for the vehicle, inspired in the discussion
about the automobile’s future and the future automobile.
From August 2009 to October 2010, more than two million
people, from 160 countries, visited the portal, where 17
thousand were registered and more than 10 thousand ideas
were posted, thus helping in the construction of a new
Fiat concept car in Latin America.
The Fiat Concept Car
III (FCC III), christened as Fiat Mio, is the third
concept car developed totally at the Giovanni Agnelli
Development Pole (Betim/MG), and unique worldwide
developed from suggestions from internet navigators from
different corners of the planet. This is the true world
automobile, which satisfies the yearnings of the
consumer in general.
Developed on an open
platform, which uses Creative Commons licenses, the
project is more flexible with respect to authorial
rights. This concept car is a study free from
necessities and ideas of all project participants, which
go from the common citizen up to unconditional
automobile lovers.
Fiat Mio maintains the
Fiat tradition in presenting innovative solutions in
concept cars created by its engineering and design teams
in Latin America, as the antecessors FCC I and FCC II,
presented in the 2006 and 2008 editions of the São Paulo
International Auto Show, the largest in Latin America.
The conception of an
automobile along with internet navigators broke
paradigms. Mainly for an industry like the automotive
industry, where secret can mean a lot of market share
percent points. It was the first time that a world
manufacturer left its development process so
transparent.
Project development
also required total modification of the company’s
internal parameters. The established collaborative
process virtually asked interactivity among various
sectors of the company. And it provoked a revolution in
the manufacturer’s internal systems, since many sectors,
on a routine basis, do not work with so much closeness
to the end user. Research and intelligence, Style
Center, engineering, marketing, communication, training,
human resources and product were some of them. It was a
totally new experience; it was “learning again how to
make an automobile”.
After compilation of
the virtually obtained data, what consumers imagined as
the ideal automobile began to be defined. It should be
an urban vehicle, compact and economical. In terms of
sustainability, it should use clean energy and
ecological materials. In dealing with information, it
should have, at least, cell phone integration, media
player, GPS and other gadgets through its own operating
system. To complement, touch screen control display,
head-up display (HUD) and self-diagnosis.
The diversity of ideas
and suggestions obligated Fiat to work on two different
fronts in the development of the design of the FCC III.
They were called Precision and Sense, precisely for them
to be able to give orientation and portray the duality
of the suggestions.
Precision was oriented for more exact lines, emphasizing
the automobile’s futuristic character. This current
opinion had configuration and design closer to the
consumer’s understanding. On the other hand, the though
line, Sense, observed more organic lines, based on
nature, with freer and bold design. Having analyzed both
propositions, the direction indicated by internet
navigators led to the choice of the line, Precision,
which predominates in the concept car present at the
Auto Show. But since the two lines were very well
accepted, the concept, Sense, was not entirely
discarded. So much so that some of its solutions were
transferred to the version Precision.
The resulting Precision characterizes externally the
model by a clean, functional, almost minimalist design,
where the highlight is on account of the large
glass-furnished areas, with excellent visibility and
intelligent windows that control the incidence of light.
The dynamism of the waistline collaborates to extend its
profile, and the rear part accentuates its robust
impression. At the front part, the sides and headlights
form an assembly that creates an image of strength.
Customization also includes modularity, which makes
alterations of the automobile’s configurations possible.
The FCC III, Fiat Mio, has wheels covered by large hubs,
in a clear evidence of search for aerodynamic
improvement. Lamp and headlights were positioned so as
to simplify its forms without, however, compromising its
lines.
Its interior also
observes a new design experience. Inspired in a lounge,
it has architectonic and innovative ambience. Interfaces
and gadgets are ergonomically placed and accessible. The
seats were inspired in sofas and the steering wheel
gained a new format and new functions, becoming a
command center. The architecture of its interior obeyed
the concepts that provide larger space and comfort to up
to two users. Everything was designed for a world where
the driver can be simply a passenger and can have the
vehicle controlled through intelligent means. The
dimensions of Fiat Mio are: 1,560 mm wide, 1,530 mm high
and 2,500 mm long.
But the portal
directed towards collaboration from internet navigators
remains open. The portal www.fiatmio.cc will continue to
receive ideas and to show solutions for the future of
the automotive medium. Consumers, opinion makers,
specialists, academicians, any person in any part of the
world can contribute.