17.10.2010 CHRYSLER MARKETING PUSH SEES SPECIAL 300 SERIES AUCTIONED FOR HAITI RELIEF

CHRYSLER 300 ECO STYLE LIMITED EDITION
CHRYSLER 300 ECO STYLE LIMITED EDITION
CHRYSLER 300 ECO STYLE LIMITED EDITION
CHRYSLER 300 ECO STYLE LIMITED EDITION

The Chrysler brand, together with Dick Clark Productions, has partnered with Stars for a Cause to donate six eco-friendly accessorised vehicles that will be auctioned off to select celebrity charities.

Nominees, presenters and performers arriving at the The 67th Annual Golden Globe Awards will have an opportunity to help raise money for Haitian relief efforts with a simple signature. Positioned at the entrance of the Beverly Hilton Hotel is President and Chief Executive Officer for the Chrysler Brand, Chrysler Group LLC, Olivier Francois' personal car, a Chrysler 300C.  Francois donated his vehicle so that attendees to the ceremony could place their signature upon the sedan which could then be donated for auction to specifically raise money for Haiti relief efforts.

"Looking at the devastation this catastrophe has caused to an already impoverished country, there is no doubt that we have a social responsibility to assist in any way that we can. This will not be the only funding we will provide to this country on behalf of the Chrysler Brand and Chrysler Group LLC, there is more to come," said Olivier Francois, President and Chief Executive Office -Chrysler Brand, Chrysler Group LLC. "We are pleased to join hands with Hollywood to offer this gesture as part of the relief efforts toward Haiti. And, to my colleague, Dodge Brand President and Chief Executive Officer, who is of Haitian-descent, and to all Haitian-Americans with family in Haiti, our thoughts are with you." The Chrysler 300C that will be donated for auction is expected to raise approximately 1 million dollars.

Chrysler Joins Stars for a Cause to Auction Chrysler 300 "eco style" Edition Vehicles

The Chrysler brand, together with Dick Clark Productions, has also partnered with Stars for a Cause to donate six eco-friendly accessorized vehicles that will be auctioned off to select celebrity charities. Nominee, Meryl Streep, presenters, Christina Aguilera, Leonardo DiCaprio, Tom Hanks, Felicity Huffman and actor Colin Firth will arrive to the Golden Globes in their select Chrysler 300 eco style limited edition vehicle, which will be donated and auctioned to the charity of their choice.

Based off of the Chrysler 300C, claimed to be the most-awarded vehicle in the industry, the eco style edition vehicles are accessorised with eco-friendly materials such as cork, bamboo, recycled jute carpeting and suede seat inserts and feature refurbished wheels while providing high-end luxury and elegant design.  The vehicles feature a refined interior, premium technology and offer fuel-efficient performance and excitement.

Each of the celebrities will arrive to the awards in their select vehicles: Presenter, Christina Aguilera's Chrysler 300 eco style vehicle features a water-based Vanilla exterior color. On the inside are cactus-colored seat-inserts with bamboo applique placed on the door trim and center console; Presenter, Leonardo DiCaprio's vehicle has Cream exterior and Aqua-blue seat inserts, a hydrographic water-themed applique is subtly placed throughout the interior; Actor, Colin Firth's vehicle features a stately and sleek Black exterior color with Black Bamboo interior accents; Presenter, Tom Hanks will arrive to the awards in an elegant Black Chrysler 300 eco style edition vehicle with Curry seat-inserts and organic appliques; Presenter, Felicity Huffman will arrive in a Dark Cordovan vehicle with a stained Cordovan cork interior color; and Nominee, Meryl Streep's vehicle features a Platinum exterior and on the interior are Cumin-colored seat-inserts along with natural mat and cork materials.

Recycled materials are used within the interior of the vehicle. Recycled ultra-suede seat inserts are used for the front and rear-passenger seats and are soft to the touch and durable. Hydrographics patterns are used to place organic themes on the center console and door trim of the interior compartment. Water-based paints are used on the exterior of the vehicle. Under the hood is the 5.7-liter HEMI engine with Muliti-displacement System (MDS). MDS seamlessly alternates between smooth high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is needed. MDS optimizes fuel economy without sacrificing vehicle performance.

The 67th Annual Golden Globe Awards

The Chrysler brand, in partnership with NBC, Dick Clark Productions and the Hollywood Foreign Press and as the exclusive automotive sponsor for the second-half of the televised broadcast, will dedicate six commercial spots celebrating the craftsmanship, artistry and vision of the nominees for The 67th Annual Golden Globe Awards in six different film categories. The six spots, produced in conjunction with NBC, will be vignettes that take the audience behind the creative process and offer congratulations to the nominees in each of these categories: Best Director/Motion Picture; Best Actor/Motion Picture Musical or Comedy; Best Motion Picture/Musical or Comedy; Best Actress/Motion Picture Drama; Best Actor/Motion Picture Drama; and Best Motion Picture Drama. The vignettes for each category will air during a commercial break prior to the announcement of that category’s winner.

“The Golden Globe Awards honor the vision and style of the year’s best in entertainment, and the Chrysler brand embodies vision and style in the automotive industry,” said Francois. "The Chrysler brand is a perfect fit to pay tribute and demonstrate a shared set of values.”

ItaliaspeedTV: Chrysler 300 Eco Style Limited Edition
 

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