With no new
models to present Chrysler Group has instead announced
an wide array of special editions and trim upgrades
across its Chrysler, Jeep and Dodge model range for this
month's North American Auto Show which takes place in
its hometown, Detroit. Chrysler won't host a press
conference at the event but it will show off some models
from the Fiat Group, led out by a Ferrari
sports car.
Chrysler
In Detroit Chrysler will
present a limited-edition final model of the PT Cruiser
which is scheduled to end production this year, interior
trim and exterior finish upgrades to the 300 series and
interior improvements and more standard equipment to the
Town & Country minivan.
"The 2010 Chrysler spring collection
vividly illustrates the Chrysler brand’s reinvigoration of
the connection between refinement and excitement, innovation
and involvement, comfort and couture, and people and the
road,” said Olivier Francois, President and CEO of the
Chrysler Brand. "Chrysler’s new 300 S6 and 300 S8 models
take the most awarded vehicle in its class, to a more
passionate and youthful direction; the new Chrysler Town &
Country Walter P. Chrysler Signature Series, the most
innovative family vehicle on the road today, offers a great
palette to show how stylish our minivans can be while
delivering the innovations and irreplaceable functionality
Chrysler minivans are known for; and the Chrysler PT Cruiser
Couture Edition, gives one of the most timeless vehicles on
the road today an added dose of sophistication to its
already head-turning good looks.”
The Chrysler
brand's most respected model, the 300, is set to be shown in
two new versions at the Detroit Motor Show, the 300 S6
(3.5-liter V-6 engine) and 300 S8 (HEMI V-8 engine) sees the
sedan trade-in in full-chromed front grille and fascia
accents for a blacked-out grille with chromed surround and
body-color fascia accents along with darkened headlamp
bezels, body-color door mirrors and large 20-inch polished
face wheels with painted recesses.
The cabins of
the new Chrysler 300 S6 and 300 S8 feature a steering wheel
with carbon weave that is accented with red stitching and
brushed silver spokes. Bolstered Dark Slate Gray leather
front seats feature an embroidered “300 S” logo on the
seatback. Specially perforated Dark Slate Gray suede fills
the front and rear seats, seatback and seat cushion with
hints of red accent beneath. The Dark Slate interior theme
continues around the driver and passenger side and is
highlighted with brushed aluminum accents on the instrument
panel center stack, center console side trim and upper-door
trim. Carbon-weave door-pull handles with red accent
stitching finish off the interior of both 300 S6 and 300 S8
models.
Chrysler's Town & Country minivan will be shown in a new
Walter P. Chrysler Signature Series featuring a 3.8-liter
V-6 engine and six-speed automatic transmission. In
addition, this special-edition Chrysler Town & Country
features an improved interior with seating and trim
combinations in Dark Slate Gray and Light Shale. Macassar
Range wood trim is paired with satin finishes on the
instrument panel and doors to provide added detail. All-new,
two-tone Light Shale seats with Dark Slate Gray bolsters
feature perforated leather and are finished with
French-seamed stitching. Additional standard features
include the minivan-first Stow `n Go seating and storage
system, Media Center 430 radio with touchscreen and
30-gigabyte hard drive media storage, minivan-first second-
and third-row nine-inch dual-DVD entertainment system,
heated first- and second-row seating and LED lighting with
ambient halo light ring.
Exterior
equipment on the Chrysler Town & Country Walter P. Chrysler
Signature Series, which must be one of the longest model
names currently on sale on the market, includes the availability of all-new
Deep Cherry Red Pearl Coat exterior paint, seven-spoke
17-inch aluminum wheels with platinum-chromed finish,
chromed belt, fascia accents and body-side moldings, roof
rack with cross bars and “Walter P. Chrysler Signature
Series” front door badging. Available features on this
special-edition 2010 Chrysler Town & Country include
segment-exclusive SIRIUS Backseat TV, Media Center 730N with
navigation and real-time traffic monitoring, minivan-first
Blind-spot Monitoring (BSM) and Rear Cross Path (RCP)
accident-avoidance safety systems and the 4.0-liter aluminum
V-6 engine that achieves a minivan-best fuel economy label
of 17 city / 25 highway mpg. MSRP for the Town & Country
Walter P. Chrysler Signature Series is $33,365 (including
$820 destination) and will arrive at Chrysler dealerships
nationwide in the first-quarter of 2010.
In commemorating a decade of the PT “Personal
Transportation” Cruiser, which is due to be discontinued at
the end of the year, the new PT Cruiser Couture Edition,
will attempt to bolster sales which have faded away in
recent months. Starting with the PT Cruiser Classic, the
Couture Edition features new trim details and colours. With
its fenders and high belt-line painted in Bright Silver
Metallic, and upper body and roofline that recalls 1930s and
1940s era hot-rod styling in Brilliant Black Crystal Pearl
with accent red pinstripe, the PT Cruiser Couture Edition
draws straight from Lancia's trademark 'bi-colore' looks. To
complete the exterior appearance, it features chromed
body-side moldings, door handles, 16-inch polished aluminum
wheels and grille highlights. Inside there are chromed
detail rings to highlight the gloss black instrument panel’s
three gauges, rotating air vents and Chrysler signature
analog clock. The Pastel Slate Gray interior is highlighted
by Satin Silver instrument panel and console accents, with
all-new Radar Red leather or Dark Slate Gray seats to
deliver a premium look and feel. MSRP for the PT Cruiser
Couture Edition is $19,995 (including $720 destination) and
arrives at Chrysler dealerships nationwide in the
first-quarter of 2010.
Dodge
A few Dodge
vehicles will get some new specification-level upgrades for
the coming year which will be shown in Detroit, notably the
Journey minivan which will benefit from a higher-specified
entry level version that will sell for $20,995 plus some new
top-end versions, including the Uptown. The Caliber's
improved interior (designed to address criticism of the
original cabin) that debuted in Frankfurt last autumn, will
also be on the stand while the Nitro gets shakeup of its
range offering.
“For 2010, the
Dodge brand’s new lifestyle model lineup delivers rides with
more excitement, features and value than ever before,”
reckons Ralph Gilles – President and CEO of the Dodge brand.
“From the restyled interior of the new Dodge Caliber, to the
23 percent more standard horsepower in the re-excited Dodge
Nitro lineup, to the new content-loaded Dodge Journey and
Dodge Avenger models, we have packed in more features
throughout the Dodge product lineups to empower our
customers to do more, have more fun and live their lives to
the fullest.”
The Journey
offers several revised models with upgraded features,
all-wheel-drive capability and seven-passenger seating.
Compared with its previous lineup, the new entry-level
Journey model gives customers more standard features,
including 17-inch aluminum wheels, cruise control, sunscreen
glass, body-color mirrors, floor mats and passenger grab
handles. A standard 2.4-liter World Engine powers the
Journey and delivers 25 miles per gallon (mpg) highway fuel
economy. The U.S. Manufacturer’s Suggested Retail Price (MSRP)
for the 2010 Dodge Journey is $20,995 (including $675
destination). For young families who need more seating, the
Express package on the entry-level Journey model includes
5+2 Flexible Seating, providing a third row that allows
owners to comfortably seat seven passengers. MSRP for the
Dodge Journey with the Express package is $21,995 (including
$675 destination).
The Hero package
adds the 3.5-liter V-6 engine that delivers 35 percent more
power and 40 percent more torque. MSRP for the Journey with
the Hero package is $22,995 (including $675 destination).
The Hero package also features an available electronically
controlled all-wheel-drive (AWD) system. The 3.5-liter V-6
engine with dual exhausts and six-speed Auto Stick
transmission, as well as 19-inch aluminum wheels, are all
standard. MSRP for the Journey with the Hero package and AWD
is $23,995 (including $675 destination).
Aiming to
attract singles and young families looking for capability,
the new Journey Heat model includes Uconnect Phone, iPod
Control, SIRIUS Satellite Radio, auto-dimming rear-view
mirror, remote start, Electronic Vehicle Information Center
(EVIC), HomeLink universal transceiver, tonneau cover and
six premium speakers with subwoofer. In addition to its
3.5-liter V-6 engine with six-speed Auto Stick transmission,
the Journey Heat features five-passenger seating, a
tri-folding cargo-load floor with additional storage space
beneath, 19-inch aluminum wheels and large chromed-tip dual
exhausts. MSRP for the Journey Heat is $24,995 (including
$675 destination).
The Journey Crew
version then adds more standard
features to the Journey Heat model, including the 5+2
Flexible Seating Group for seven-passenger seating,
automatic climate control, premium gauge cluster, 9-inch
rear DVD entertainment system, chromed interior accents,
chromed roof rack, chromed door handles, 19-inch painted
machined wheels and body-color side sills. MSRP for the
Journey Crew is $25,995 (including $675 destination).
Finally the Journey Uptown takes the minivan's range up a
notch with leather-trimmed seven-passenger seating, power
sun roof, Media Center 730N navigation system with
30-gigabyte hard drive and real-time traffic monitoring,
Parkview rear back-up camera, rear-seat DVD entertainment
system, 19-inch chromed wheels, and chromed body-side
molding. MSRP for the Journey Uptown is $29,995 (including
$675 destination).
The Nitro lineup
has also been revised and renamed for 2010, and will be on
show in Detroit this month, offering new exterior and
interior styling detailing and new standard features and
safety equipment. These new models (Heat, Detonator and
Shock) provide Nitro customers with more standard content,
including a standard 4.0-liter V-6 engine, 20-inch aluminum
wheels, eight premium speakers with a 368-watt amplifier and
9-inch subwoofer, deep-tinted glass, Uconnect Phone, iPod
Control, SIRIUS Satellite Radio, auto-dimming rear-view
mirror, speed control and security alarm. In addition to the
visuals gained from its 20-inch painted Mopar aluminum
wheels and body-color grille with bright billets, the Nitro
Heat has 23 percent more horsepower and 12 percent more
torque than the previous entry-level model. With its
aluminum 4.0-liter overhead cam V-6 engine, the Nitro Heat,
and the entire Nitro lineup, delivers 260 horsepower (194
kW) and 265 lb.-ft. (359 Nm) of torque with a five-speed
automatic transmission. MSRP for the 2010 Dodge Nitro Heat
is $23,995 (including $745 destination). Nitro Detonator
offers new exterior design cues, as well as standard
interior and safety features that were previously optional
on the former SXT model. The new Nitro Detonator model
features 20-inch Mopar polished/painted aluminum wheels,
hood decal, eight speakers plus subwoofer, remote start,
ParkSense rear-park assist and color-keyed premium cloth
interior that matches the exterior paint color. MSRP for the
Nitro Detonator is $25,995 (including $745 destination). The
Nitro Shock adds heated leather seats and a sun roof to the
Nitro Detonator model. MSRP for the Nitro Shock is $26,995
(including $745 destination).
Jeep
The Jeep brand
will also roll out some new trim upgrades and special
editions at the Detroit Motor Show. The Liberty Renegade has
a new more-rugged appearance while the Wrangler lineup is
expanded with two limited-edition models – Wrangler Islander
and Wrangler Mountain. “While clearly appealing to our core
customers, these three new Jeep models will attract new
customers to the Jeep dealer showroom,” believes Mike
Manley, President and CEO – Jeep brand. “The new Liberty
Renegade delivers renowned Jeep capability and an array of
standard features in a stunning new rugged, premium design,
while both Wrangler models expand the iconic anchor of the
Jeep brand with unique, limited-edition versions that
consumers have told us they want.” The new Liberty Renegade
and Wrangler Islander edition will be available in Jeep
showrooms in the first quarter of 2010. The Wrangler
Mountain edition will follow in the second quarter.
The “Renegade” name returns to the Jeep lineup for 2010; it
was first used in 1964 on the inside door opening of the
Jeep Wagoneer. Positioned between Liberty’s Sport and
Limited models, the new Liberty Renegade expands the Jeep
Liberty lineup and it is fitted with the brand's Selec-Trac
II full-time, shift-on-the-fly, active four-wheel-drive
system. It will be sold in a new, Renegade-exclusive Salsa
Red Pearl Coat exterior, as well as Natural Green Pearl
Coat, Deep Water Blue Pearl Coat, Bright Silver Metallic
Clear Coat, Brilliant Black Crystal Pearl Coat and Stone
White Clear Coat. Standard Liberty Renegade exterior
features include painted Mineral Gray Keystone 16-inch
wheels that wear new, rugged all-terrain P235/70R16 outline
white letter (OWL); dark neutral metallic wheel flares,
lower side sills, front and rear fascia, body side moldings
and rear license plate bar; black headlamp bezel; Argent
Silver accent on the lower fascia appliqué and roof rack;
Satin Black vinyl hood graphics; deep-tint glass; fog lamps;
skid plates and tow hooks. Inside, standard appointments
include new cloth seats; leather-wrapped steering wheel,
shift knob, instrument panel grab handle and park-brake
boot; new driftwood accent bezels; leather-wrapped center
console and soft-door armrests; premium Electronic Vehicle
Information Center (EVIC); cruise control; security alarm;
rear cargo cover and steering-wheel-mounted radio controls.
After more than 20 years another name is dragged out of the
cupboard as Jeep leverages special-edition versions, and
this time it is the "Islander" theme that returns; it will
be available on Wrangler and Wrangler Unlimited 4x4 models.
Based on the Wrangler Sport model, the Islander’s "beach
theme" hopes to convey open-air fun. The Wrangler Islander
is featured in unique Surf Blue Pearl Coat, and is also
available in Stone White Clear Coat, Bright Sliver Metallic
Clear Coat and Brilliant Black Crystal Clear Coat. Other
exterior features include an Islander “Tiki Bob” decal on
the hood with latitude and longitude coordinates that
represent an actual location relating to the “Islander”
theme of the vehicle, blackside steps and popular Moab
17-inch wheels shod with 32-inch tires. Inside, Islander’s
seats are Dark Gray with Surf Blue inserts, blue stitching
and an embroidered Islander “Tiki Bob” logo adorning the
seat back. Blue stitching also has been added to the
leather-wrapped steering wheel, with Mopar rubber floor mats
completing the beach theme. The Wrangler Islander option
package is available at a U.S. Manufacturer’s Suggested
Retail Price (MSRP) of $1,120.
Finally another limited-edition model rounds out Jeep's
offerings for Detroit, with the debut of the Wrangler
"Mountain" edition, based on the Wrangler Sport S package,
and to be made available on Wrangler and Wrangler Unlimited
4x4 models. Exterior features include a unique “Mountain”
decal on the hood with latitude and longitude coordinates
that represent an actual location relating to the “Mountain”
theme of the vehicle; painted high-gloss Mineral Gray
17-inch Moab wheels, grille and bumper appliqués; tubular
side steps; 32-inch tires; black tail lamp guards; and a
fuel-filler door from Mopar. Available exterior colors
include Rescue Green Metallic Clear Coat, Brilliant Black
Crystal Pearl Coat and Deep Water Blue Pearl Coat. Interior
features include an embossed seat insert with embroidered
“Mountain logo,” and anodized graphite heating, ventilation
and air conditioning (HVAC) rings. The Wrangler Mountain
option package will be available at a U.S. Manufacturer’s
Suggested Retail Price of $1,820.
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