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The Chrysler Group stand in Detroit, which
features no new models from any of its
brands, is however hosting an array of
models from Fiat, Abarth, Lancia, Ferrari
and Maserati, pointing towards the future
overlap between the two companies. |
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The Chrysler
stand at the North American International Auto Show in
Detroit, which features no new models from any of the US
carmaker's portfolio of brands, is however hosting an
array of Fiat Group drawn models ranging across the
Fiat, Abarth, Lancia, Ferrari and Maserati divisions, to
spice up the display and pointing towards the deep
future overlap between the two companies.
Grabbing a
lot of attention was a hastily re-grilled Lancia Delta
which is at the show to offer pointers towards the
planned tie-up between the legendary Italian carmaker
and the failing Chrysler brand. The C-segment hatchback
has had a Chrysler-style radiator grille quickly slotted
into the front of the car and a badge attached to the
steering wheel airbag and embossed on the headrests,
although the car still retains its "Delta" badge on the
dashboard. It is being called a 'design study' by
Chrysler, and due to the costs of engineering it to
federal standards it is unlikely to make it to the US, but its somewhat disappointing for the
prestigious European Lancia brand to see its product badged by a down market targeted U.S. carmaker.
The confusion of the quick badge engineering present at
the show is exemplified by the official photo (right)
which shows the Delta wearing the new Chrysler brand
badge on its grille and embossed on the platform but the
presentation screen above it the outgoing badge is being
shown.
Also on the
Chrysler stand is a prototype electric-powered Fiat 500,
dubbed for Detroit as the 500 BEV. Curiously it has been
clothed in an Abarth division body kit but is presented
on the stand wearing Fiat badges. This is apparently just a
packaging exercise according to Chrysler and there are
no plans to develop an electric version of the 500 in
the near future. The car it is claimed uses larger
automotive-developed cells rather than the smaller
lithium-ion ones in widespread use; these have been
developed by Chrysler's now-disbanded ENVI team.
At the show
Chrysler has claimed that the electrification division
is expanding, despite the closure of ENVI, but its focus
will be on commercial applications such as Ram trucks
and a new light commercial van which is also supposedly
being considered. Also on show is a production
Abarth-branded version of the 500 in "esseesse" kit
format; the Scorpion-tuned 500 is slated to follow the
500 and 500C onto the North American markets.
The Fiat
Group's niche luxury/performance brands, Ferrari and
Maserati, are also represented on the Chrysler Group
stand at the NAIAS with the new 599XX race car from
Maranello on show along with Modena's latest creation,
the GranTurismo-based convertible GranCabrio. The
Chrysler brand's, Chrysler, Dodge, Jeep and Ram, have
nothing new on show, just a hasty array of special
editions and some trim and equipment level upgrades.
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