|
Chrysler
Group's sales continued to slide in the U.S. during
January, with 57,143 units registered the part Fiat
owned carmaker was down 8.0 percent year-on-year while
the overall market rose again, up 6.3 percent on the
same month a year ago. Splitting the brands, Chrysler
was down 2 percent year-on-year, Jeep down 7 percent,
Dodge up 1 percent and Ram down 25 percent.
Completing the
bleak picture, Chrysler's main Detroit rivals Ford and GM
both saw their own vehicle sales climb during January, up 24
and 15 percent respectively, although Japan's Toyota,
battered by a massive vehicle defect recall and temporary
sales halt, saw its sales fall 16 percent year-on-year.
Chrysler Group reported its inventory standing at 172,803
units, down 52 percent compared with January 2009's level of
359,980 units, representing a 73-day supply. Overall
industry figures for January are projected to come in at an
estimated 10.9 million SAAR.
There were a few
positives for Chrysler Group last month: the Dodge Journey
posted year-over-year gains, up 55 percent, and up also for
the third consecutive month, while the Chrysler Sebring was
up 85 percent. Other winners included Jeep's Compass (+52
percent) and Dodge's Avenger (+44 percent) and Caravan (+34
percent). Other risers included the Chrysler Town & Country,
Jeep Grand Cherokee and Commander, and the Dodge Caliber.
Meanwhile the list of year-on-year losers included the
Chrysler 300 (-26 percent), Jeep Wrangler (-23 percent) and
Dodge Charger (-47 percent).
The split-away
Ram truck division continues to suffer badly, it lost a
quarter of its sales year-on-year in January despite being
the only division to benefit from having new models in the
line-up. Curiously, Ram brand CEO Fred Diaz who is also the
Lead Executive for the Sales Organization was upbeat in a
written statement today. “The company continues to make
positive strides each month and that trend continued in
January,” said Diaz. “With refreshed products and all-new
models hitting the marketplace this year, Chrysler Group
employees and dealers are excited to share with consumers
all the good things happening in 2010.”
Attempting to lure Toyota owners battered by the product
recalls and a sales freeze, Chrysler Group is following GM's
lead and offering incentives to entice the Japanese brand's
owners to consider its own products. Chrysler is thus
offering current Tundra, Tacoma and Sienna owners an
additional $1,000 trade-in bonus cash with the purchase or
lease of any new Chrysler, Jeep, Dodge car or Ram truck. In
addition, $1,000 bonus cash is available to all Toyota
returning lessees who purchase or lease a new Chrysler,
Jeep, Dodge car or Ram truck vehicle. The reliance on
incentives sees Chrysler continuing its “Zero Percent
Financing” for most 2010 model year vehicles as well as its
expanded “Invest in America” partnership with more than 90
million credit union members in the United States. The
credit union member-preferred pricing program has been
expanded to include all 2010 model year vehicles.
|
Chrysler Group LLC
U.S. Sales: January 2010 |
|
|
Month Sales |
Vol % |
Sales CYTD |
Vol % |
|
Model |
Curr Mo |
Pr Yr |
Change |
Curr Yr |
Pr Yr |
Change |
|
Sebring |
3,593 |
1,943 |
85% |
3,593 |
1,943 |
85% |
|
300 |
1,654 |
2,250 |
-26% |
1,654 |
2,250 |
-26% |
|
Crossfire |
0 |
43 |
-100% |
0 |
43 |
-100% |
|
PT
Cruiser |
641 |
947 |
-32% |
641 |
947 |
-32% |
|
Aspen |
24 |
886 |
-97% |
24 |
886 |
-97% |
|
Pacifica |
0 |
324 |
-100% |
0 |
324 |
-100% |
|
Town &
Country |
4,531 |
4,292 |
6% |
4,531 |
4,292 |
6% |
|
CHRYSLER BRAND |
10,443 |
10,685 |
-2% |
10,443 |
10,685 |
-2% |
|
Compass |
1,244 |
819 |
52% |
1,244 |
819 |
52% |
|
Patriot |
1,972 |
2,114 |
-7% |
1,972 |
2,114 |
-7% |
|
Wrangler |
4,888 |
6,362 |
-23% |
4,888 |
6,362 |
-23% |
|
Liberty |
2,987 |
3,343 |
-11% |
2,987 |
3,343 |
-11% |
|
Grand
Cherokee |
3,311 |
3,124 |
6% |
3,311 |
3,124 |
6% |
|
Commander |
1,313 |
1,072 |
22% |
1,313 |
1,072 |
22% |
|
JEEP BRAND |
15,715 |
16,834 |
-7% |
15,715 |
16,834 |
-7% |
|
Caliber |
2,506 |
2,400 |
4% |
2,506 |
2,400 |
4% |
|
Avenger |
3,134 |
2,171 |
44% |
3,134 |
2,171 |
44% |
|
Charger |
2,125 |
4,028 |
-47% |
2,125 |
4,028 |
-47% |
|
Challenger |
1,683 |
2,757 |
-39% |
1,683 |
2,757 |
-39% |
|
Viper |
26 |
127 |
-80% |
26 |
127 |
-80% |
|
Magnum |
0 |
27 |
-100% |
0 |
27 |
-100% |
|
Journey |
4,790 |
3,092 |
55% |
4,790 |
3,092 |
55% |
|
Caravan |
4,298 |
3,219 |
34% |
4,298 |
3,219 |
34% |
|
Nitro |
1,368 |
1,530 |
-11% |
1,368 |
1,530 |
-11% |
|
Durango |
23 |
502 |
-95% |
23 |
502 |
-95% |
|
DODGE BRAND |
19,953 |
19,853 |
1% |
19,953 |
19,853 |
1% |
|
Dakota |
994 |
1,459 |
-32% |
994 |
1,459 |
-32% |
|
Ram P/U |
9,957 |
12,843 |
-22% |
9,957 |
12,843 |
-22% |
|
Sprinter |
81 |
483 |
-83% |
81 |
483 |
-83% |
|
RAM BRAND |
11,032 |
14,785 |
-25% |
11,032 |
14,785 |
-25% |
|
TOTAL DODGE |
30,985 |
34,638 |
-11% |
30,985 |
34,638 |
-11% |
|
|
|
|
|
TOTAL Chrysler Group LLC |
57,143 |
62,157 |
-8% |
57,143 |
62,157 |
-8% |
|
|
|
|
|
TOTAL CAR |
14,721 |
15,747 |
-7% |
14,721 |
15,747 |
-7% |
|
TOTAL TRUCK |
42,422 |
46,410 |
-9% |
42,422 |
46,410 |
-9% |
|
Selling
Days |
24 |
26 |
|
24 |
26 |
|
|
