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As Chrysler
attempt to stem the rapid slide in Dodge Challenger
sales, down 39.1 percent year-on-year last month, two
new special editions, dubbed "Furious Fuchsia", aim to
commemorate 40 years of Challenger performance. The new
versions follow a recent theme of introducing retro
colours to the unashamedly history-touting sports car, a
trend seen late last year with the addition of the rich
purple "Plum Crazy" paint option. The Dodge Challenger
R/T Classic and Challenger SRT8 Furious Fuchsia editions
will both feature a new "Furious Fuchsia Pearl Coat"
exterior paint and all-new Pearl White leather
performance seats.
“Commemorating four decades of Challenger performance,
the new R/T Classic and SRT8 Furious Fuchsia editions
modernize one of the most memorable hues from 1970 to
create a modern muscle-car that exudes more performance,
passion and even more nostalgia,” believes Ralph Gilles,
President and Chief Executive Officer, Dodge Car Brand
and Senior Vice President—Product Design, Chrysler Group
LLC. “As an ode to our Dodge fans, these highly
collectible models feature all-new Pearl White leather
performance seats with Furious Fuchsia accents to
deliver a customized, yet contemporary look to the
heritage-inspired interior. Sum it all up, and Dodge is
delivering a muscle-car tribute that no other
manufacturer can even match.”
The U.S.
Manufacturer's Suggested Retail Price (MSRP) for the new
2010 Dodge Challenger R/T Classic in Furious Fuchsia
Pearl Coat is $35,140, while the high-performance SRT8
model is $45,150 (both prices include $725 destination).
Both Furious Fuchsia editions will be available for
order at Dodge dealerships nationwide in March.
2010 Dodge Challenger R/T Classic Furious
Fuchsia
Based on the 2010 Dodge Challenger R/T, the Dodge
Challenger R/T Classic Furious Fuchsia edition features
dual throwback A-line body-side R/T stripes in Matte
Black or Bright White. Completing the look are
“Challenger” fender badges in classic script, large
20-inch polished-aluminum heritage wheels with
all-season performance tires, classic egg-crate grille
with heritage “R/T” badge, body-color rear spoiler,
functional hood scoop and bright racing style
fuel-filler door. On the interior, the trapezoidal theme
of the door-panel and gauge cluster, dark headliner and
slanted shifter console are inspired by the original
Dodge Challenger sports car.
Inspiration
from the past continues with exclusive Pearl White
performance seats accented with Dark Slate Gray and
Furious Fuchsia French-seamed stitching as a
factory-installed option. Monotone Dark Slate Gray
leather performance seats and center console armrest
with Furious Fuchsia accent stitching are standard. When
paired with the Tremec six-speed manual transmission,
the 2010 Dodge Challenger R/T Classic Furious Fuchsia
edition includes the performance-minded Track Pak with
precision-shift “pistol-grip” shifter, anti-spin 3.92
differential and a performance-tuned dual exhaust with
two low-restriction bottle resonators for maximum
“throatiness.” And when it’s time to deliver, the
Furious Fuchsia R/T Classic can accelerate from 0–60 mph
in less than six seconds with its powerful 376
horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m)
5.7-liter HEMI V-8 engine.
2010 Dodge Challenger SRT8 Furious Fuchsia
If the Furious Fuchsia R/T Classic is not exciting
enough, the 400 ultra-exclusive 2010 Dodge Challenger
SRT8 versions delivers more punch with a 6.1-liter HEMI
V-8 engine—with engine block lacquered in original HEMI
Orange paint—producing 425 horsepower (317 kW) and 420
lb.-ft. (569 Nm) of torque, performance-tuned ride and
handling, benchmark braking and race-inspired interior
with unique SRT-designed appointments.
The
limited-production Dodge Challenger SRT8 in Furious
Fuchsia is based on the 2010 Dodge Challenger SRT8 and
features several standard equipment upgrades, including
all-new Pearl White leather SRT performance seats with
Furious Fuchsia accented stripe, unique 20-inch SRT
forged-aluminum wheels with Satin Black accents,
serialized dash plaque indicating the limited production
series of 400 and retro-inspired chromed quad-exhaust
tips.
Production of the 2010 Dodge Challenger R/T
Classic and SRT8 Furious Fuchsia Edition
Production of the all-new 2010 Dodge Challenger R/T
Classic and SRT8 in limited-production Furious Fuchsia
Pearl Coat will start in May 2010 at the Brampton
Assembly plant in Brampton, Ontario, Canada. These
special-edition coupes will be built on the same
assembly line as the award-winning and quality-proven
Dodge Charger and Dodge Charger SRT8 sedans.
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