Fiat CEO Sergio Marchionne
has said he expects to increase the Italian carmaker’s stake
in Chrysler Group to 35 percent within two years as he
battles growing domestic fears that he is reducing Fiat’s
historic base in Italy at the expense of building a global
manufacturing footprint after leaked reports suggest
Chrysler could assemble as many as 350,000 cars a year for
Fiat’s brands. With new production projects set to kick off
in Russia and China the Italian media has been vocalising
fears of a steep dilution of Fiat’s Italian core.
Currently Fiat holds an
initial 20 percent stake in Chrysler Group, which it was
given last summer after agreeing to steer the fortunes of
the bankrupt carmaker in exchange for providing new
management and its efficient small car technology. The bulk
of the ‘new’ Chrysler Group shares were handed over to the
unions with the government taking a small stake. Fiat has
the option to raise its shareholding by a further 15
percent, to a peak of 35 percent, once it hits certain
criteria laid down by the U.S. government that will be
phased in through three increments of 5 percent.
Marchionne said on Friday
that Fiat will hit these targets within the next two years
bringing its stake up to the full 35 percent. "There are
three steps of five percent; we will do one share this year,
with the launch of the 500 in the United States," Marchionne
said at the end of last week. "We will add 15 percent within
24 months," he added. Targets kick off with the North
American introduction a small, efficient car which Fiat will
satisfy once its B-segment 500 starts being built in Mexico
at the end of this year fitted with a new 1.4-litre petrol
engine that will roll out of a Chrysler factory in Michigan,
while further steps will be satisfied by increased sales in
Europe and Latin America where sharp declines, particularly
in the former region, have left the North American carmaker
with little more than a niche presence.
"The most important thing is
that Chrysler is proceeding on a turnaround plan, the
results are good," Marchionne commented as he told Fiat’s
shareholders last Friday that plans initiated for the
recovery of Chrysler and its integration with Fiat are on
track. Marchionne called the partnership, signed last summer
as Chrysler Group emerged from a fast-tracked bankruptcy
process, as a "second chance [for Chrysler]" and its faint
global footprint is expected to be bolstered with Fiat
expanding a series of new joint-venture deals in emerging
auto markets such as Russia and China to include certain
Chrysler Group models, most likely drawn from the Jeep
portfolio which is generally regarded as the only Chrysler
division to still retain any brand value.
Marchionne also tried to
convince shareholders that Italy remains core to the
carmaker’s plans although he plans to shut one plant,
Termini Imerese in Sicily and shift its production of the
Lancia Ypsilon to Poland and in the face of rumours that
Chrysler could be set to build up to 350,000 vehicles a year
in the U.S. on behalf of Fiat, Lancia and Alfa Romeo.
"Choosing to go abroad was not a whim and certainly Fiat did
not expand forgetting Italy, we expanded to make this
company stronger,"
The meeting with shareholders
came in the wake of sensational stories in the Italian media
earlier last week that 5,000 jobs could be shed domestically
in addition to the 1,400 already set to be lost at Termini
Imerese. Marchionne maintained that the Sicilian plant’s
closure was simply decided on financial grounds – it costs
around 1,000 euros per car more to build at the island
location where there is also only a very small supplier base
– and he cited plans to switch production of Fiat’s
A-segment Panda from Poland to the underused Alfa Romeo
plant in Naples, despite a cost that will run into the
hundred millions, as a clear indication that he will retain
Fiat’s identity. "We are doing it within the limits of
possibility and without endangering the solidity of our
company,” Marchionne said, adding, "we maintain it is our
duty to give priority to the country where Fiat has its
roots." He told his audience that he perceived talk that
Fiat was losing its Italian focus as being "unjust" and
quoted the use of more than 30 million hours of the
government’s temporary redundancy scheme last year to
prevent real-time job-losses from occurring. He also
reiterated that Fiat plans to hike Italian production from
the current levels of around 650,000 units per year to a new
target of 900,000.
There has also been much talk
in the Italian media in recent weeks that the long-mooted
spin-off of Fiat Group's car making activities could finally
be enacted when Marchionne presents his new Italian business
plan on April 21. Any separation of the Fiat Group
Automobiles unit would realise Group shareholder value as
the stock has been historically weighed down by the
automotive division underperforming. However Marchionne
declined to comment on any specifics of the much-vaunted
2010-2014 plan. All this upheaval comes in the wake of a
difficult 2010 for Fiat and its rivals as the European
automotive industry is hit with the phasing out of auto
buying incentives by central governments. Italy’s own
generous schemes, of which Fiat has been a major
beneficiary, are current being wound up and Marchionne sees
Europe-wide volumes being down 15 percent this year to 1994
levels and he predicts it will take as long as four years
for them to return to where they were pre-recession.