11.04.2010 FIAT POSTS NEW SALES RECORDS IN BRAZIL FOR MARCH AND THE FIRST QUARTER

FIAST STRADA ADVENTURE LOCKER

Amongst light commercial vehicles, the Strada pickup remains the comfortable segment leader after the first three months of the year, with 24,249 vehicles sold, more than double the second best selling LCV model.

Fiat Automóveis has ended the first quarter of the year with record sales in the Brazilian market, and was once again the number one consumer preference. Cumulatively through the first three months of the year Fiat Automóveis has seen 167,528 cars and light commercial vehicles sold in the country which adds up to a growth rate of 9.6 percent over the same period last year.

Fiat's Brazilian market share for the quarter was 22.3 percent, with an advantage of over 11,000 vehicles ahead of the next carmaker in the sales rankings. The data comes from the Registro Nacional de Veículos Automotores (National Registry of Motor Vehicles) which was released by the Associação Nacional dos Fabricantes de Veículos Automotores (National Association of Vehicle Manufacturers). 

In March, Fiat sold 73,615 vehicles (cars and LCVs) which also made it the best selling carmaker for the month. Month-on-month growth more than doubled compared to the previous month, February (+51.2 percent), and was up 14.2 percent year-on-year over March. The sales performance in March now becomes a new monthly record for Fiat.

In the rankings for the first quarter of this year, Fiat has three models amongst the five best-selling cars: the Palio hatchback, with 39,634 units sold, the venerable Uno, which recorded 36,379 sales, and the Palio's sister model, the Siena sedan, which added 31,029 more registrations. Amongst light commercial vehicles, the Strada pickup remains the comfortable segment leader with 24,249 vehicles having been sold during the first three months, more than double the second best selling LCV model, while the Ducato is the leader among large vans, with 1,991 units registered.
 

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