Fiat
Group has suffered a terrible month for new car
registrations across the European Union during April,
its sales tumbling by 27.3 percent compared to the total
market which fell 7.4 percent, meaning that the Italian
carmaker was Europe's worst performer amongst its peers.
It all comes in stark
contrast to the same month a year ago when the Fiat Group was riding
high on the back of "scrappage" schemes being
implemented by governments across the European Union and April's dismal
performance, in particular dragged down by its domestic
market and also a collapse in
its German sales after this market shrank by almost a third,
was more than 30,000 units down on the same month a year
ago.
New
passenger car registrations across the 27 members of the
European Union fell by 7.4 percent in April compared to
the same month last year. Over the first four months of
2010 the market expanded by 4.8 percent compared to the
same period a year ago, while shrinking by 11.6 percent
in comparison to January-April 2008. The decline in
April registrations, the first in ten months, is linked
to the upturn in registrations last year when a growing
number of markets had started to benefit from fleet
renewal incentives. In the first months of the present
year, however, government support has ended or begun to
fade out and the economic situation remains difficult.
In
absolute numbers, a total of 1,134,701 new cars were
registered in the EU in April. Of the largest markets,
Germany registered the largest number of new cars
(259,414 units) though new registrations declined the
most (-31.7 percent) percentage wise, followed by Italy
(-15.7 percent), the Czech Republic (-13.2 percent),
Poland (-11.9 percent) and Austria (-11.6 percent). The
steepest decline was noted in Bulgaria (-50.8 percent).
By contrast, markets expanded in France (+1.9 percent),
the UK (+11.5 percent), Belgium (+20.3 percent) and
Spain (+39.3 percent).
Four
months into the year, a total of 4,809,647 new passenger
cars were registered in the EU, or 4.8 percent more than
in the same period last year. Most of the larger markets
increased registrations, ranging from +7.5 percent in
Austria to +12.9 percent in France, +13.4 percent in
Italy, +23.9 percent in the UK, +43.2 percent in Spain
and +59.1 percent in Portugal. Germany (-25.5 percent)
and Poland (-10.5 percent), however, recorded a decline.
The
Fiat Group saw 87,630 registrations last month in the
EU, down 27.3 percent year-on-year (compared to 120,499
units during April 2009) and this contributed to a sharp
market share contraction for April, from 9.8 to 7.7 percent. The
Fiat brand was the biggest in terms of volume but
more unusually it was the biggest loser year-on-year, 70,400
units in April versus 99,082 during the same month a year ago, a fall of 28.9
percent year-on-year and a market share drop from 8.1 to
6.2 percent. Lancia was the best performer from the Fiat
Group Automobiles (FGA) portfolio although its decline,
16.0 percent, was still more than double the overall
market's decline. Lancia saw 9,098 units registered as its market
share slipped from 0.9 to 0.8 percent. Alfa Romeo,
anxious to see a positive impact from the new Giulietta,
continued to fall, its sales of 7,470 units were down
by almost a quarter year-on-year (-24.9 percent) and its market
share slipped from 0.8 to 0.7 percent. There was better
news at the Fiat Group's two niche luxury/performance
brands, Ferrari and Maserati; they saw a combined total of
662 sales in April and this put them up 4.4 percent year-on-year.
For
the year-to-date the picture looks bleak for Fiat Group
also, it is now down 3.6 percent to 409,947 units compared
to an overall market that is up by 4.8 percent and all
its bigger rivals have made gains, only GM is rooted below Fiat
(although it made up some ground during April). The
Fiat Group's share of sales so far this year is down from 9.3
to 8.5 percent. Last year the Fiat Group was steaming past
the Renault
Group but an abrupt reversal in slipping fortunes for the French carmaker
leaves it almost 100,000 units ahead of the Fiat Group after the
first four months of this year after a year-on-year
performance that is up by 30.4 percent. The Fiat brand has
331,887 registrations so far this year, down 4.9 percent
year-on-year, which means its share of the market for the year-to-date
has slipped from 7.6 to 6.9 percent, Lancia is still a
bright spot for FGA, up 10.8 percent to 42,512 units, and
with its
market share up 0.1 to 0.9 percent, while Alfa Romeo
slips 6.9 percent to 33,325 units and its market share
is down 0.1 top 0.7 percent. Ferrari and Maserati have a
combined 2,223 units for the year-to-date, virtually
unchanged (-1.2 percent).
Chrysler Group's
European sales decline remained at pretty much the same
pace during April, its three divisions (Chrysler, Jeep
and Dodge) shed almost a quarter of their sales (-23.0 percent)
combined year-on-year, from 4,093 to 3,153 units. The
U.S. carmaker, 20 percent owned by Fiat, sees its market
share remains unchanged on just 0.3 percent. For the
year-to-date the Chrysler Group's registrations are down
by a fifth (-20.3
percent), from 17,167 sales during the first four months
of last year to 13,698 units for the same period this year and
a market share drop of 0.1 percent to 0.3 percent.