Fiat Group suffered
another torrid month of sales across Europe during June,
the Italian carmaker losing 25,000 units and more than a
fifth of its sales year-on-year to end the month as
comfortably the worst performer amongst the major auto
groups. The data has been released today by the belgian-based
European automotive manufacturer body ACEA and
covers the 27 EU member states plus the EFTA
signatories. Fiat Group's year-on-year decline of 20.4
percent last month, driven by heavy market-busting
declines in the key Italian and German markets, was more
than three times the overall market's fall during the
same period and amongst the key carmakers in Europe Fiat
Group was easily the biggest loser, Ford Europe down
14.8 percent during June, was the next worst performer.
Registrations of new cars
in the EU declined for the third consecutive month in
June (-6.9 percent), with 1,341,092 units registered.
Over the first semester, EU registrations (+0.2 percent)
leveled with the result over the same period last year.
Compared with the first six months of 2008, the market
decreased by 10.3 percent. In June, Germany (-32.3
percent), Italy (-19.1 percent) and France (-1.3
percent) were the main markets with lower registrations,
whereas the UK (+10.8 percent) and Spain (+25.6 percent)
recorded a rise in numbers, leaving the overall result
at -6.9 percent. The largest drop was recorded in
Slovakia (-40.6 percent), while the biggest increase
occurred in Ireland (+75.8 percent).
Fiat Group saw a total
of 100,399 registrations across Europe (counting the EU
and EFTA members combined) during June which was a fifth
down on the same month a year ago when state
government-driven "scrappage" schemes helped push its
sales to 126,206 units and as a result of this reversal
its share of European sales dramatically crashes from
8.6 to 7.3 percent year-on-year for the month of June.
The picture is all the more bleak as Fiat Group was left
well adrift of all its major rivals: not so long ago
Renault was bypassed by Fiat Group as its sales climbed;
however last month the French carmaker registered half
as many cars again (150,257) as the Italian company
managed and even the struggling GM Europe division was
more than thirty thousand units ahead of Fiat for June.
The Fiat brand
recorded 80,166 sales last month, compared to 101,466
during June 2009, and that left it down 21.0 percent
year-on-year and added up to its market share reducing
from 6.9 to 5.8 percent year-on-year. Lancia's recent
resilience on the Italian market evaporated in June and
this fed straight through to its pan-European results
as, like all the Fiat Group, it places too much reliance
on its home market. Lancia's 9,015 units was down 28.3
percent on the 12,581 units its sold during June last
year, and its share of sales slipped from 0.9 to 0.7
percent. Alfa Romeo, cushioned by the arrival of the
important new C-segment Giulietta in the Italian
showrooms last month, had the softest landing from the
Fiat Group Automobiles (FGA) portfolio: its 10,534 units
registered in June was just one thousand cars down
year-on-year which equated to an 8.8 percent fall,
although it too underperformed the overall market.
However Alfa Romeo's share of the all European market
sales remained unchanged on 0.8 percent.
The Fiat Group's niche
luxury/performance brands, Ferrari and Maserati, saw a
combined total of 684 sales in Europe during June and
this was 76 units up on the same month last year which
added up to a 12.5 percent year-on-year rise.
From January to June,
7,285,487 new passenger cars have been registered in the
EU, or 0.2 percent more than over the same period a year
ago. Looking at the main European new car markets, only
Germany contracted (-28.7 percent), while Italy (+2.9
percent), France (+5.4 percent), the UK (+19.9 percent)
and Spain (+39.5 percent) have all posted growth. The
steepest fall was recorded in Hungary (-43.8 percent)
and the most important increase by Portugal (+57.7
percent).
Counting the EU and
ETFA members again combined, Fiat Group, with 607,603
units registered, is once more the worst performer
amongst the major carmakers in Europe for the first half
of the year, down 9.7 percent against a positive market
(although smaller Toyota has suffered even more, down
11.6 percent for the year-to-date). Last year Fiat Group
recorded 673,049 sales for the January to June period
and that means its total market share declines from 9.0
to 8.1 percent year-on-year for the year so far. Fiat
Group is now a massive 175,000 units behind Renault for
the year-to-date and 25,000 units behind GM, both rivals
that its was fighting with for market share last year.
The Fiat brand is the
worst performer from FGA stable for the year-to-date,
with 489,792 registrations it is down 10.6 percent
year-on-year and its overall market share drops from 7.4
to 6.5 percent. Lancia, with 60,775 units for the
year-to-date has only just tipped into negative
territory (-2.1 percent) after its falls this month and
its overall market share remains steady on 0.8 percent,
while Alfa Romeo, with 53,096 units for the
year-to-date, is down 10.5 percent year-on-year although
its market share remains unchanged on 0.8 percent.