"These numbers really speak for themselves," said Reid Bigland, President and CEO – Chrysler Canada. "In June our sales were up in excess of 100 per cent and now this is our best July in over a decade.  When you couple these sales numbers with Corporate operating profits in the first and second quarters of this year, I don't think there is any doubt that our restructuring efforts last year and alliance with Fiat are paying early dividends." 

Sales Highlights

“During July, we smashed many of our previous sales records,” said Dave Buckingham, Vice President of Sales – Chrysler Canada. “While fleet sales continue to be solid, our real strength has been in incredibly robust retail sales at our dealerships."

The Ram pickup beat its own all-time sales record, set in April of this year, with sales of 6,436, an increase of 166 per cent over July 2009 sales of 2,421. With calendar year to date sales through July of 31,746, the Ram is up a significant 24 percent over the vehicle’s previous 2007 record for the same time period. The Dodge Grand Caravan also beat its previous all-time record on sales of 6,083, climbing 102 per cent compared with July 2009. Calendar year to date, the company has sold more Dodge Grand Caravan vehicles in this time period than its previous record set eight years ago. Sales of the Dodge Journey are up 46 per cent over July 2009, with 2,268 units sold (July 2009: 1,553). This represents yet another all-time sales record. The Jeep Wrangler set a sales record for the month of July with 1,483 units sold, up 183 percent versus July 2009.