Icona Solutions, the 
						Manchester-based developer of perceived quality simulation and 
						visualisation software solution, aesthetica, together 
						with its business partner in Italy, EDIST Engineering, 
						has revealed that Fiat Group Automobiles is to 
						implement aesthetica as part of the car firm‟s plans to 
						improve the perceived quality of its vehicles.
						Icona Solutions develops and 
						provides innovative and unique solutions to audit and 
						improve perceived quality in manufactured metal and 
						plastics products. Its software can form an integral 
						part of a product design and manufacturing company's 
						overall product lifecycle management (PLM) software 
						environment. The software will be implemented in Fiat Group Automobile's Elasis and Centro 
						Ricerche Fiat units – centres of 
						expertise for innovation, research and development - 
						where it will be used in perceived quality studies as 
						early as the concept development stage of the vehicle 
						design and development process. It will enable issues of 
						fit and finish quality to be identified and resolved 
						when the cost of design changes is lower. 
						
						"Typically, variation analysis 
						is performed at a much later stage in the design process 
						and is often too late to influence the design", said Dr. 
						Elena Bergadano, engineering quality and craftsmanship 
						manager, Fiat Group Automobiles. "However", she 
						added, "by using aesthetica we will be able to actually 
						see the effect that manufacturing variation will have on 
						perceived quality, exactly as the customer will see it. 
						This will enable us to identify and resolve aesthetic 
						problems at a much earlier stage than has ever been 
						possible before. We will be able to work directly with 
						the design teams to ensure we drive up perceived 
						quality."
						Icona Solutions' aesthetica 
						software provides an accurate, visual simulation of the 
						effects of component variation, assembly variation and 
						component deformation in manufactured assemblies to 
						enable full perceived quality reviews using digital 
						models in order to resolve issues of fit and finish 
						quality. The use of aesthetica gives greater insight 
						than has previously been possible into the impact of 
						manufacturing variation on perceived quality by enabling 
						the user to visualize a "virtual" product at 
						different states within its geometric tolerance range, 
						in real-time, and precisely as the customer will see the 
						final, manufactured product. It helps to improve 
						perceived quality while saving time and improving 
						communication in the design process. By using aesthetica to apply 
						information on tolerances and locator schemes directly 
						to the 3D digital model of a vehicle, Fiat's engineering 
						teams will be able to simulate and visualize, in real 
						time, their effects on components and assemblies in 
						terms of form and position variation and component 
						deformation. Root cause analysis will 
						allow them to diagnose the cause and quickly try out 
						what-if solutions. 
						Among the benefits that Fiat 
						expects to gain from the use of aesthetica are shorter 
						development timescales as a result of improved 
						communication between designers and engineers; lower 
						development costs through the reduced need for physical 
						models and an increase in right-first-time tooling; a 
						reduction in the number of variation issues discovered 
						later in the development programme; and an improvement 
						in the perceived quality of Fiat vehicles. 
						"I am confident that the use of 
						aesthetica is going to have a major impact on our 
						ability to meet the ambitious perceived quality targets 
						that we have set for future Fiat vehicles," said Dr. 
						Bergadano. "The software will form an important and 
						integral part of our overall product lifecycle 
						management (PLM) software environment that will help 
						take FIAT Group Automobiles on into the next stage in 
						the company‟s development." 
						"We are delighted that Fiat Group Automobiles has made the decision to implement aesthetica in its advanced engineering departments," 
						said Tim Illingworth, chief executive, Icona Solutions. 
						"We look forward to working with the company through our 
						partner EDIST Engineering to integrate the software into 
						Fiat‟s existing systems and processes and to achieve the 
						maximum benefit in the shortest possible time."
						ItaliaspeedTV: Icona 
						Solutions "aesthetica" software demonstration -
						
						
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