After a reportedly long
courtship Andrea Formica, Senior Vice-President for
Sales, Marketing and After Sales
at Toyota Motor Europe, will be switching to the Fiat
Group to take up the senior sales role at Fiat Group
Automobiles (FGA) currently held by Lorenzo Sistino. The
report this morning came from sources including
Automotive News Europe which referred to sources
familiar with the matter. Reuters this morning
quoted a Fiat spokesman as declining to comment on the
story.
ANE added the 48-year-old Sistino would most
likely remain with the Fiat Group but that he may not
retain his other main responsibilities at FGA as CEO of
the Fiat Automobiles and Fiat Professional brands. It is
widely believed that Sistino, who previously was
responsible for the Group's CNH Global division, could
become the CEO of Iveco with current boss, 65-year-old
Paolo Monferino, known to be set to leave.
Formica resigned from
his Senior Vice-President's position at Toyota
yesterday. The Italian started his career with Ford
Italia before eventually being promoted to the U.S.
carmaker's European headquarters in Cologne. After five
years with Ford Europe, in 2002, he moved to Toyota
where he has been for the last eight years. Luring
Formica to FGA is regarded as a major coup and it has
been reported that he is keen to return to his native
Italy after holding positions in Cologne and Brussels.
It is likely that Formica has been promised a greater
leadership role at FGA in the future. Marchionne, who
maintains a punishing schedule, still holds the CEO's
position at FGA as well as his overall responsibilities
as Fiat Group and Chrysler Group CEO.
This is likely to be
the first step in yet another senior management
reshuffle and responsibility restructuring at Fiat
Group, to be announced in more detail in the final lead
up to the 79th Paris Mondiale de l'Automobile in just
under a month's time. The changes will be rubber stamped
during a meeting in Turin at the end of next week and it
all comes to a backdrop of the splitting up of the Fiat
Group into two separate divisions scheduled for the
beginning of next year. The timing is also right as
shuffling key management positions ahead of the main
European autumn motor show has become almost an annual
traditional at Fiat Group.
The position of
responsibility for combined sales across the four major
Fiat Group Automobiles brands' - Fiat, Lancia, Alfa
Romeo and Fiat Professional - was created in January
last year during the most recent senior management
restructuring. Sistino, the Fiat brand CEO, added
overall responsibility for sales as the top positions
across FGA were integrated. At the same time
Lancia CEO Olivier François took charge of
communications (he has since added a similar
responsibility at Chrysler Group as well as taking
management charge of the Chrysler brand), Daniele Chiari
was appointed chief of Product Portfolio Planning &
Automotive Institutional Relations, while Sergio Cravero
was designated to take control of Product Concept
alongside a new role of Alfa Romeo CEO (the latter
position he was later relieved from).
At the
time, in January 2009, Fiat Group and FGA CEO Sergio
Marchionne explained the concept behind the new
structure: "We are establishing four new functions,
which will have transversal responsibilities within the
company while maintaining separate responsibility for
each individual brand in order to protect and develop
the specific identity and recognition of each brand in
the market," commented Marchionne. "This new structure
will enable us to achieve greater synergies and improved
integration of those activities which are common to the
various brands. The reorganisation will also provide
Fiat Group Automobiles with a much leaner and more
flexible structure, increasing its ability to take
advantage of new business opportunities and further
reducing response times."