Chrysler Canada has
announced total sales for the month of August of 16,144
units, up 12 percent year-on-year which makes it the
best performer amongst the leading brands on this market
which generally posted a mix month. This compares to
August 2009 when Chrysler Canada recorded sales of
14,432 units. This year's figure also surpasses the 2008
pre-economic downturn level, with growth of four percent
compared with August 2008. Sales at the retail level
surged 20 per cent due to continued strong consumer
demand.It also
placed Chrysler Group with the best year-on-year
performance for the month of August amongst the major
automakers as the market leader, Ford, was up 8 percent,
GM only just made it into positive territory and Toyota
lost almost a third. "We are extremely pleased with our
progress so far this year," said Reid Bigland, President
and CEO of Chrysler Canada. "Most of our 16 all-new or
significantly refreshed vehicles are just starting to
launch, and we are moving into this product onslaught
with nine consecutive months of growth momentum behind
us."
Sales
Highlights
Five Chrysler Canada
vehicles achieved their best-ever month-of-August
sales: The Ram pickup climbed 87 percent year-on-year
with sales of 5,299 units. Sales of the Jeep Wrangler
climbed 115 percent year-on-year to 1,054 units.
Canada's best-selling crossover, the Dodge Journey, more
than doubled its sales compared with August 2009, on
2,141 units sold. The Dodge Challenger recorded sales of
196 units, a gain of 80 percent over last year's
level. The Jeep Patriot also posted its best August
ever, with an increase of 69 percent on sales of 953
units.
"For the
January-through-August time frame, we have achieved
all-time record sales levels on four of our core
vehicles, Ram pickup, Dodge Journey, Dodge Grand Caravan
and Jeep Wrangler," said Dave Buckingham, Vice President
of Sales - Chrysler Canada. "This month we are raising
the bar with the introduction of an innovative way to
own a vehicle called Customer Choice Financing. We
think this program will change the way vehicles are
purchased in Canada."
Chrysler Canada
Sale, August
August Sales |
August
2010 |
August
2009 |
% Change |
|
Total Volume |
16,144 |
14,432 |
12% |
|
|
|
|
|
|
Model
Highlights |
August
2010 |
August
2009 |
% Change |
|
Ram Pick-up |
5,299 |
2,831 |
87% |
Record August
Sales |
Dodge Journey |
2,141 |
947 |
126% |
Record August
Sales |
Jeep Wrangler |
1,054 |
491 |
115% |
Record August
Sales |
Jeep Patriot |
953 |
565 |
69% |
Record August
Sales |
Dodge
Challenger |
196 |
109 |
80% |
Record August
Sales |
|
|
|
|
|
|
|
|
|
|
CYTD
Sales |
August
2010 |
August
2009 |
% Change |
|
Total Volume |
143,937 |
107,780 |
34% |
|
|
|
|
|
|
Model
Highlights |
August
2010 |
August
2009 |
% Change |
|
Grand Caravan |
38,332 |
25,713 |
49% |
#2 nameplate
in Canada YTD |
Ram Pick-up |
37,045 |
19,759 |
87% |
#3 nameplate
in Canada YTD |
Dodge Journey |
14,933 |
9,049 |
65% |
#1 cross-over
in Canada YTD |
|
|
|