Chrysler has revealed images of a
select number of models receiving upgrades, as it initiates
the rollout of refreshes it is implementing across its
product range in an effort to reconnect out-of-favour models
with North American consumers. Most of the revisions
outlined today are quite mild, and fall more into the ‘Model
Year’ category of improvements, although the unloved Sebring
is given a new front end, amongst a number of changes
designed to improve this important model. As well as
reworking the Sebring, the Chrysler brand’s Town & Country
minivan and Jeep’s Patriot are also getting gentle
makeovers.
The current-generation Sebring sedan,
introduced by then-owner Daimler-Benz, has proved a market
flop, being met with widespread derision, and it is now virtually
synonymous with the declining fortunes of the carmaker. The
Sebring name tag has become almost toxic through its close
association with this mediocre model, and it is thus being
dropped in favour of the name ‘200’, allowing the mid-size
sedan to slot in below the 300 series, one of the more
respected models in the Group’s portfolio. Using the 200
nameplate also reflects the styling cues that the Sebring
facelift is drawing from the well-received 200C EV showcar
presented early last year by Chrysler’s previous owner,
private equity house Cerberus Capital Management. Notably,
the 200’s bold new profiled grille reflects that of its
namesake, and seeks to give the model a much more
distinctive appearance compared to the weak front end
treatment of the current model, while the new flowing
headlights also draw influence from the concept.
At the rear
there are more cosmetic alternations: new tail light units
feature, as does a chrome strip spanning the width of the bootlid (the use of chrome detailing being part of the
Chrysler brand’s strategy to differentiate its models and
help its – hoped for – push upmarket), while a new rear
bumper also features, pushing the location of the
registration plate up onto the bootlid.
Chrysler says the 200 will prove to be
“surprising value”, hinting that prices will be competitive
in an attempt to help kick-start sales. Work has also been
done on the car’s suspension in an attempt to improve both
handling and ride, while the new ‘Pentastar’ V6 joins the
engine lineup in a bid to improve the car’s performance
credentials. The same changes are set to grace the Sebring
Convertible in the near future.
Chrysler’s Town & Country minivan, the
segment leader, will also get some upgrades for the new
Model Year, with cosmetic revisions and the addition of the
new V6. Fitted with the six-speed transmission, this
powertrain combination offers 17 mpg on the urban cycle and
26 mpg on the highway (U.S. mpg classification). A new
standard safety package will offer a class-leading 40
features. Inside there is a revamp for the dashboard,
instruments and new steering wheel controls, while the ‘Stow
‘n’ Go’ seats have improved comfort, and effort has been
made to ensure the third row of seats are now more
convenient to fold away.
“What Chrysler Brand will be, and what
will make it unique, is that it will give people beautiful
shapes, which would otherwise be out of reach, it will
always deliver a bit more than the customer expects,” said
brand CEO Olivier François. “At every turn, Chrysler brand
and its vehicles will deliver what people deserve, not just
what they expect. It will take appointments – design,
technology, and engines, to name a few – that were borne for
a few, and deliver them to the masses.”
Chrysler Group has also presented
images of the upgrades that will be made to Jeep’s Patriot
which gets new front and rear bumpers (with repositioned fog
lights at the front) as well as a colour-coded grille.
On the inside, meanwhile, there is widespread use of new
soft-touch materials across the dashboard, as well as
higher-quality detailing, such as new knobs for the
controls. The seats have also been improved, while on the
outside the ride height is raised very slightly. Chrysler
also says that another Jeep vehicle, the Compass, will
likewise receive “significant improvements”, to be announced
at a later date. Jeep has already recently launched the
brand-new Grand Cherokee and announced some minor Model Year
changes to the Wrangler, although there are apparently be no
improvements in store for the Liberty this year.