22.09.2010 FIAT RESPONDS TO REPORTED DAIMLER INDUSTRIAL ASSET INTEREST

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Fiat has hardly poured much cold water on today's big story that Daimler AG was reportedly interested in buying the assets that will be assigned to a standalone "industrial" holding company when the Fiat Group is shortly split up, in a press release issued today it said that the spin-off will allow for a "significant improvement in strategic flexibility available to the newly formed entity."

While the Fiat Group's car making activities are being split away and lumped together (and will include Fiat's 20 percent stake in Chrysler Group), the rump will become "Fiat Industrial", although this entity is most likely to be further split up or sold off piecemeal in the future as the global industrial conglomerate built over the last century by the Agnelli family is finally dismantled, leaving a pure automobile manufacturing company in its place.

Following the reports of an offer by Daimler, which most likely sees a fit for Iveco into its operations, reportedly rejected by Fiat which wanted around 1.5 billion more than the German company was prepared to offer, a press release was issued in Turin this afternoon that read: "In relation to the comments published in the press concerning a potential transaction related to the future Fiat Industrial activities, Fiat clarifies that in the normal course of business, the Group reviews opportunities to enhance operational synergies and access to new markets through potential cooperations of varied nature with other international manufacturers for each of its businesses. As already announced during the presentation of 2010-2014 Strategic Plan, one of the aims of the proposed demerger of the capital goods activities is a significant improvement in strategic flexibility available to the newly formed entity to pursue the above mentioned opportunities."

Daimler for its part, though a spokesperson, denied this afternoon that there were talks on-going with Fiat Group over an acquisition. The press release hints that future interest in Fiat Industrial from an outside party could also come in the form of a strategic targeted alliance. Fiat Group ordinary shares finished trading this afternoon on the Milan bourse up 0.28 percent at 10.89 euros a share.
 

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