Volkswagen has picked up
another senior Fiat executive as it continues to recruit
externally in its avowed drive to turn itself into the
world's largest carmaker, with Giovanni Perosino, the
marketing communications at the Fiat Group, heading to
VW's headquarters in Wolfsburg, Germany, to be reunited
with another former Fiat executive, Luca De Meo.
46-year-old Perosino takes up the newly-created position
of VW Group Marketing Communications chief, a brief that
covers its portfolio of nine main brands, with immediate
effect.
“We are driving
Volkswagen’s successful growth further forward with the
systematic coordination of marketing communications at
Group level,” Christian Klingler, Board Member for Sales
at Volkswagen Aktiengesellschaft, emphasised in a
statement issued to announce the appointment.
Perosino was marketing manager at Bacardi-Martini B.V.
(Amsterdam) from 1992 to 1999, where he held several
posts, latterly as head of global marketing. He then
moved to Fila Holding (Milan) as marketing director.
In 2001, Perosino
joined the Fiat Group as marketing communications
director for the Lancia brand. He was appointed head of
global marketing communications for the Fiat brand in
2005 and given responsibility for this function in the
Fiat Group from last year. Perosino was responsible for
coordinating the market launch of several Fiat Group
models, including the Lancia Delta, Alfa Romeo MiTo and
Fiat Punto EVO, and also acted as marketing
communication advisor for the Chrysler Group.
