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Mopar's
customised Fiat 500 concept features a
number of unique parts created by the Mopar
team including a front airdam/lip, lower
sill, spoiler, rear valance and brake ducts.
The vehicle has a lower ride on 18-inch
Alcoa wheels and flared wheel arches
reminiscent of the Fiat 500 models that
dominated race tracks in Europe. |
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The Redline
Charger brings the 2011 version of the
vehicle lower to the ground with a tuned
suspension that lowers the car one inch. The
RedLine Charger’s appearance is backed by
the 5.7-liter HEMI engine. Mopar parts –
including headers, an exhaust system and a
cold-air intake – provide horsepower and
torque gains, while a Mopar strut tower
brace claims to improve handling and
drivability needed to corral the additional
horsepower. |
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Mopar's Dodge
Durango Citadel Black & Tan has 22-inch
custom-forged aluminum wheels, highly
polished with hyper-silver accents. The
Citadel also features an exclusive
chrome-textured grille and polished
stainless steel tips of the Mopar/Corsa
custom exhaust. Riding on Pirelli tires, the
Black & Tan has lowering springs in order to
create more of an aggressive stance. |
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Dodge’s modern
American muscle coupe, the Dodge Challenger
SRT8 392, receives a boost in horsepower and
torque with the introduction of the
392-cubic-inch HEMI V-8 powertrain for the
street. |
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The Chrysler Group's
parts division Mopar is preparing several new concept
vehicles for the upcoming Specialty Equipment Market
Association (SEMA) show, which takes place Nov. 2-5
in Las Vegas. Mopar will fill its 15,300-square-foot
space with three customised Fiat 500s, shown in European
specification, as well as an array of 'pimped' up models
from Chrysler, Dodge, Jeep and Ram.
“With five exhibits, the Mopar brand will have a major
presence at SEMA,” said Pietro Gorlier, President
and Chief Executive Officer – Mopar, Chrysler Group’s
service, parts and customer-care brand. “Mopar will
showcase cutting-edge technology, innovative
accessories, authentic parts, and new customer-care
initiatives. And our Moparized vehicles will be
must-see.”
“We created an amazing cast of Mopar image vehicles for
SEMA,” said Ralph Gilles, President and Chief
Executive Officer, Dodge Car Brand and Senior Vice
President – Product Design. “As all of our new vehicles
arrive in dealerships this year, we want to inspire
customisation and personalisation. Our Mopar image
vehicles will definitely turn heads.”
The Mopar Underground group and the Mopar design team
worked together to create these concept image vehicles.
Projects originated in the Chrysler Group Product Design
office and were led by Mark Allen, Chief Designer – Head
of Jeep Design Studio, and Jeff Gale, Advance Studio
Design Lead. In addition to image vehicles, other
“Moparized” vehicles for the show were developed under
the direction of Brian Rogos, Head of Accessories and
Performance Parts, and Pat Muldoon, Head of Mopar
Product Development.
The key Fiat 500 model on show will be based around the
popular European version of the Fiat 500, which has won
60 international awards, including the European Car
of the Year (2008) and the World Car Design of
the Year. (2009).
The headline concept car at SEMA features a
number of unique parts created by the Mopar Underground
team, including a front airdam/lip, lower sill, spoiler,
rear valance and brake ducts. The 500 features a lower
ride heigh tand is fitted with 18-inch Alcoa wheels and
flared wheel arches that aim to be reminiscent of the
racing Fiat 500 models.
The vehicle rides on Pirelli tyres and features a dark
'Thunderbolt Gray' exterior. The black roof, black
bonnet, headlamp and fascia graphics tie the headlamps
together. The lower “chin” of the Fiat 500 hooks up with
a flare that surrounds the front wheel. A lower side
sill, also in black, adorns the sides. The interior has
a red seat and red door insert on the driver’s side,
with piano-black accents on the instrument panel. The
remainder of the interior is outfitted in a subdued
black.
The Fiat 500 is bolstered with the power and performance
that comes with Mopar parts. Mopar bolt-ons include a
Mopar custom exhaust system that provides claimed
horsepower and torque gains and a Mopar strut tower
brace that also claims to reduce body flex in the front
end and improves drivability and handling.
Two additional Fiat 500 vehicles will be on display in
the Mopar Alley at SEMA, both outfitted with a
full complement of Mopar parts and accessories. The Fiat
500 will be available for ordering in the U.S. later
this year in the Sport, Pop and Lounge model
specifications, followed by the all-new Fiat 500C (cabrio)
in the spring of 2011.
Following are the remainder of the customised Mopar
vehicles that will be on display at SEMA:
2011 RedLine Dodge Charger
America’s Restyled Dodge Charger will be
customised for SEMA, ahead of its showroom
arrival.
“We let the designers of the production car and their
friends at Mopar rip,” claims Gilles. “I wanted them to
show us what they would do with this vehicle if it were
their own dream car.”
The RedLine Charger brings the 2011 version of the
vehicle very slightly lower to the ground with a tuned
suspension that lowers the car one inch. The RedLine
Charger’s appearance is backed by the 5.7-liter HEMI
engine tucked under a unique aluminum hood. Mopar parts,
including headers, an exhaust system and a cold-air
intake, provide claimed horsepower and torque gains,
while a Mopar strut tower brace amps up the handling and
driveability needed to corral the additional horsepower.
The RedLine Charger has a blacked-out feel with a black
roof to match its front lower and rear-end treatment and
this theme continues with carbon fibre mirror caps. The
22-inch staggered-width alloy wheels, with Pirelli tyres
(265/35/22 front, 295/30/22 rear), follow the
blacked-out theme as do the carbon fibre lower air
dam/splitter and rear spoiler, created by the Mopar
Underground team specifically for this showcar.
Headlamps and tail lamps also get the blacked-out
treatment. Recalling the Charger’s heritage is a side
scoop that aims to be reminiscent of the scoop on the
1970 Charger R/T. The black side scoop is emblazoned
with a red R/T logo, offering a tie-in to the RedLine
Red paint employed on the RedLine Charger.
Inside there is a red-and-black theme, with custom
RedLine all-aluminum driver and console bezels. The
interior is highlighted with satin and bright chromed
bezels that accent the details. Mopar Katzkin
performance seats trimmed in Radar Red Nappa leather
with bright red stitching offer another interior
enhancement. A unique SRT steering wheel featuring
prototype paddle shift controls completes the interior.
2011 Dodge Durango Citadel “Black & Tan”
This special edition of the Citadel utilises the lines
of the recently launched Dodge Durango. It has a shiny
black paint colour and 22-inch custom-forged aluminum
wheels which are highly polished with hyper-silver
accents. The Citadel also features an exclusive
chrome-textured grille and polished stainless steel tips
of the Mopar/Corsa custom exhaust. The Citadel “Black &
Tan”, uses Pirelli tires and has lowered springs. The
shiny black exterior is matched on the inside with a
revised interior, crafted by the new Chrysler interior
studio that aims to redefine American quality and
comfort. The design features sculpted soft panels
throughout with good fit and finish, complete with the
use of premium materials and three rows of Nappa leather
seats.
Wrangler Sahara Mopar Edition
The Mopar lift augments off-road travel performance for
the Wrangler Sahara and allows for 35-inch all-terrain
tires mounted on sturdy AEV wheels. Further defending
the vehicle from the onslaught of the off-road are steel
front and rear bumpers. The front bumper includes
integrated fog lights to improve visibility in inclement
weather; the AEV-designed rear bumper features a tire
carrier. The Mopar/AEV hood provides the protection from
the debris of the off-road, with a Warn winch at the
ready in case of an emergency. The Wrangler Sahara also
has a hardtop and flares that match its fire-red
exterior color.
Jeep Street Cherokee
The new Jeep Grand Cherokee is also on the
receiving end of a Mopar-style makeover for SEMA.
For the Street Cherokee, the Chrysler Group Product
Design team has created custom 22-inch alloy wheels,
while at the same time lowering the vehicle. The Dark
Charcoal Overland edition Grand Cherokee is powered by a
5.7-liter V-8 engine, with an exhaust trimmed in Corsa
tips. The Jeep Street Cherokee is customised with Mopar
parts. Mopar floor mats with a unique design prevent
dirt and mud from invading the interior. Mopar’s lighted
door-entry sills and bright/rubber pedal kit offer extra
visibility when adventures extend well past sundown.
Stainless steel door sills are etched with the Mopar
logo and offer protection while there is also a custom
lower front fascia, painted handles, and blacked-out
headlamps. The Mopar chromed grille adds additional
bling.
Jeep Grand Cherokee Off-Road Edition
The 5.7-liter V8-powered silver Grand Cherokee has its
suspension raised with new coil springs to make way for
33-inch BFG Mud-Terrain tyres. The exterior is prepped
for off-road use courtesy of Mopar skid plates, rock
rails and tow hooks. The interior has been upfitted with
the Mopar bright/rubber pedal kit and sill guards.
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