At the third edition of the CSR Online Awards Italy
2010, Fiat Group took third place with a score of
73.5/100 for its online communication on social
responsibility. Fiat achieved a 19 point improvement
over the prior year, jumping five places to be
positioned behind Hera (77/100) and Eni (75.5/100).
Particular
recognition was received for content, with Fiat
obtaining the highest score in this area of all
companies analysed due, among other factors, to the
comprehensive scope of information provided on its
environmental commitment.
The research,
conducted by Lundquist (a company specialized in
web-based corporate communication) analysed how the 50
largest Italian companies by market capitalization use
their corporate site to communicate their strategy and
performance in Corporate Social Responsibility (CSR).
In addition to
that recognition was the recent confirmation of Fiat in
the prestigious Dow Jones Sustainability World and
Europe indexes, evidence of the Group’s commitment to a
development increasingly in harmony with the environment
and society.
Fiat considers
its dedicated internet site, presented in both Italian
and English, an important tool for communication on
sustainability issues and for giving stakeholders timely
and detailed information on the Group’s strategies and
activities. In particular, detailed information is
provided on the issues of sustainable mobility, low
environmental-impact production processes, personnel
management and relations with local communities, the
dealer network, customers and suppliers. Other major
areas include the sections dedicated to evaluations from
rating agencies and reporting of performance in
accordance with the guidelines of the Global Reporting
Initiative (GRI-G3). The site also contains videos on
the Group’s main initiatives and an area with all
visitor feedback, which for Fiat represents a continuous
stimulus for improvement.
