Japanese electronics giant Toshiba Corporation 
is set to team up with the Fiat Group in an ambitious project to jointly develop 
next-generation rapid-charge lithium ion batteries destined for 
hybrid vehicles, working closely with the carmakers' Turin-based R&D unit Centro Ricerche Fiat.
At the same time Toshiba will also work 
						in tandem with VW Group majority owned truck maker Scania in the 
						similar field of development. The Japanese firm is already 
						working on developing next-generation batteries (as well 
						as other automotive components) in a recently-struck 
						deal with carmaker Mitsubishi.
						The step by Toshiba 
						comes as it seeks to quickly expand its automotive battery 
						market share. In the electronics components' sector 
						Toshiba is last major company to offer lithium ion batteries and 
						it is 
						looking to rapidly catch up and side step the opposition 
						through a major investment to develop rapid charge 
						batteries.
						Fiat is also a auto 
						sector laggard 
						in this area, one of the few major vehicle manufacturers not 
						to offer any hybrid models in its range while in the electric vehicle 
						(EV) sector it is also far behind to opposition, both 
						mainly thanks to a starvation of its R&D budgeting in recent years. Fiat's CEO 
						Sergio Marchionne doesn't foresee the showroom viability of hybrid 
						or electric cars within the scopes of his recent 
						five-year business plans for both Fiat and also the 
						Chrysler Group, where he holds the CEO's role as well, and expects that the latter will be 
						selling only a few tens of thousands of units of EVs a year by 
						around 2015.
Toshiba hopes to catch up ground quickly thanks to a 
new state-of-the art plant that it opened last week in Kashiwazaki, 
Niigata Prefecture in Japan. This factory will be the Japanese firm's first 
mass-production facility for manufacturing lithium ion batteries. Production will start at 
around half a 
million units per month this year before doubling to 1 million units per month next year.
						"Production is due to begin next February, but I've ordered the start date to 
be brought forward," said President Norio Sasaki. Toshiba  will market the 
						new range of batteries for 
a wide range of industrial applications, such as forklift trucks and smart grids. By 2015 Toshiba 
						is targeting 200 billion yen 
in annual sales which will see it hopefully "capturing at least 10 per cent of the global 
						market," Sasaki added.