03.11.2010 CHRYSLER CANADA REPORTS SALES UP 6 PERCENT YEAR-ON-YEAR DURING OCTOBER

DODGE JOURNEY 2011

Canada's best-selling crossover, the Dodge Journey, surpassed its previous all-time monthly sales record in Canada last month with sales of 2,512 units, an increase of 31 per cent. Photo: Last week Chrysler Group released first images of the facelifted Journey (above) due in the showrooms later this year which features a few external cosmetic revisions.

Chrysler Canada has announced its eleventh consecutive month of sales increases, reporting total sales of 15,168 for the month of October 2010, compared with 14,263 in October 2009. Total October sales represented a gain of six per cent over the same month last year, and an increase of 27 percent year-to-date. The rest of the major manufacturers had a mixed month, Ford and Honda were well up while GM and Toyota both lost ground, the latter down almost a quarter. Chrysler Canada doesn't breakdown less-profitable fleet sales so the figures aren't a full reflection.

Chrysler Canada sales through October of 175,240 have already surpassed the full 12-month sales figure from 2009. Consistently strong retail sales, representing an increase of 19 per cent for the month, were largely responsible for the continued growth.

"Sales of our all-new fuel-efficient Jeep Grand Cherokee were booming in October with sales up 500 per cent over last year to the highest Grand Cherokee sales in 10 years," said Reid Bigland, President and CEO of Chrysler Canada.  "With 14 additional all-new products hitting showrooms over the next 90 days, we are feeling pretty good about the future."

Sales Highlights

Canada's best-selling crossover, the Dodge Journey, surpassed its previous all-time monthly sales record with sales of 2,512 units, an increase of 31 per cent. The Ram pickup and the Dodge Grand Caravan both posted month-of-October sales records. Sales of the Ram pickup gained 36 per cent with 3,452 units sold. The Dodge Grand Caravan recorded sales of 4,415 units, an increase of 22 per cent for the month. "In addition to their records for the month, these three vehicles - the Ram pickup, Dodge Grand Caravan and Dodge Journey - have already shattered their previous full-year sales records," said Dave Buckingham, Vice President of Sales, Chrysler Canada. "We still have two months left in the year, and they have already clinched their best year ever." The Chrysler Town & Country posted an increase of 51 per cent in October with 452 units sold. Combined sales of the Ontario-built Grand Caravan and is sister, the Town & Country, are up 43 per cent CYTD. The new Jeep Grand Cherokee reported its highest sales month in 10 years, with 1,315 units sold, a gain of 500 per cent over October 2009. Sales of the Jeep Patriot grew 28 per cent on 882 units.  Jeep Brand sales were up 37 per cent in October compared with last year. 

October Sales

October 2010

October 2009

% Change

 
Total Volume

15,168

14,263

6%

 
         
Model Highlights

October 2010

October 2009

% Change

 
Ram pickup

3,452

2,541

36%

Record October Sales
Dodge Journey

2,512

1,922

31%

All-time record month
Dodge Grand Caravan

4,415

3,631

22%

Record October Sales
Chrysler Town & Country

452

299

51%

Record October Sales
         
         
CYTD Sales

October 2010

October 2009

% Change

 
Total Volume

175,240

137,900

27%

 
         
Model Highlights

October 2010

October 2009

% Change

 
Dodge Grand Caravan

46,979

32,996

42%

#3 selling vehicle in Canada YTD
Ram pickup

44,969

26,234

71%

#4 selling vehicle in Canada YTD
Dodge Journey

19,772

11,916

66%

#1 selling cross-over in Canada YTD
 

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