The Chrysler Group has
reported U.S. sales of 90,137 units for the month just
gone, a strong year-on-year increase 37 percent (October 2009:
65,803 units) led out by a 291 percent rise in sales for
the Jeep Grand Cherokee.
October represents the seventh consecutive month of
year-over-year sales increases. The Chrysler, Jeep,
Dodge and Ram Truck brands each posted year-over-year
sales increases in October, for the most part the
divisions are still reliant on older models, although
the figures do come in comparison to a very low month
last year.
“Chrysler Group remains on track as our monthly sales
continue to improve over last year,” said Fred Diaz,
President and Chief Executive Officer – Ram Truck Brand
and Lead Executive for U.S. Sales. “Our new Jeep Grand
Cherokee created a consumer buzz that generated showroom
traffic and sales. Now we’re sparking more consumer
excitement as we release images and details about our
all-new and significantly-refreshed products arriving in
dealerships this quarter.”
In all, Chrysler Group this year is introducing 16
all-new or refreshed 2011 models representing 75 percent
of its models. Eleven of the 16 models will be launched
before the end of the year. Five of the 16 are already
in dealerships. The new 2011 Chrysler 200, which
replaces the Sebring, and the new Dodge Durango
sport-utility vehicle, are part of this steady parade of
vehicle launches scheduled during the remainder of this
year. Chrysler Group finished the month with a 74-day
supply of inventory (245,739 units). U.S. industry sales
figures for October are projected at an estimated 12.4
SAAR.
October 2010 U.S. Sales Highlights by Brand
Jeep
The Jeep Brand posted a 111 percent sales increase
compared with the same month a year ago. All Jeep models
in production posted a sales gain during October. Sales
of the Jeep Grand Cherokee, the brand’s volume leader,
increased 291 percent in October compared with a year
ago, driven predominately by sales of the all-new 2011
Jeep Grand Cherokee. The all-new 2011 Jeep Grand
Cherokee was named “SUV of Texas” by the Texas Auto
Writers Association (TAWA). The automotive industry’s
new benchmark, premium SUV also was named “Full-Size SUV
of Texas” by this influential panel of automotive
journalists. The 2011 Jeep Wrangler Unlimited Sahara –
complete with an all-new interior, body-color hard top,
and legendary Jeep capability – took home the “Mid-Size
SUV of Texas” crown.
Sales of the iconic Jeep Wrangler increased 49 percent
compared with October 2009. Jeep Patriot and Jeep
Compass also had a strong October as each model posted
triple-digit percentage sales increases. The new 2011
Jeep Patriot, the affordable compact sport-utility
vehicle, arrives in dealership showrooms this month with
rugged new exterior styling, interior enhancements, and
refinements to the suspension and steering systems.
Ram Truck
The Ram Truck Brand posted a 37 percent sales increase
in October and swept every category it entered in the
Texas Auto Writers Association’s annual “Texas Truck
Rodeo” in October. The new 2011 Ram Laramie Longhorn was
named “Truck of Texas,” TAWA’s top honor. This year’s
event had 57 pickup trucks, SUVs and crossover vehicles
entered. The Ram Laramie Longhorn captures the true
spirit of Texas and the Southwest which appeals to
people all across America. Ram Laramie Longhorn is the
most luxurious truck ever produced by the Chrysler Group
and is designed for the owner who needs a truck for work
or play, but won’t settle for anything but the finest
quality and refinement. The Ram Laramie Longhorn also
was named “Luxury Truck of Texas.” The 2011 Ram 1500
Outdoorsman Crew Cab was named “Full-Size Truck of
Texas” and the Ram 2500 Power Wagon was crowned
“Heavy-Duty Truck of Texas.”
Ram pickup truck sales increased 41 percent in October
as both light- and heavy-duty pickup truck sales posted
double-digit percentage sales increases. Crew Cab and
Quad Cab models continue to be the most popular consumer
choices. Dodge Dakota sales also were strong last month,
up 50 percent compared with October 2009.
Dodge
The Dodge Brand posted a 3 percent sales increase in
October. Dodge Caliber posted a triple digit percentage
sales increase in October, compared with the same month
in 2009. Dodge Challenger, a strong sales performer all
year, and Dodge Nitro each posted double-digit sales
gains last month. Challenger set a new sales record for
the month of October. By the end of this year, Dodge
Brand will fill dealer showrooms with a broad array of
new or updated Dodge products, including the all-new
2011 Dodge Durango, a three-row sport-utility vehicle;
the all-new 2011 Dodge Charger, the brand’s flagship
vehicle; the new 2011 Dodge Journey mid-size crossover;
the new 2011 Dodge Avenger mid-size sedan, totally
overhauled for 2011 with an all-new interior, redesigned
exterior and new powertrain lineup; and the new 2011
Dodge Grand Caravan, a minivan with the driving dynamics
of a performance sedan. Also due this quarter is Dodge’s
ultimate modern American muscle coupe, the Dodge
Challenger SRT8 392, which receives a big boost in
horsepower and torque with the introduction of the
legendary 392-cubic-inch HEMI® V-8 powertrain for the
street.
ChryslerThe Chrysler Brand
posted a 29 percent sales increase in October, compared
with the same month in 2009. The Chrysler Town & Country
minivan, the brand’s volume leader, posted a sales
increase of 18 percent in October. Town & Country has
posted year-over-year sales increases every month this
year. Chrysler 300 sales increased 79 percent in October
compared with the same month a year ago. The new 2011
Chrysler 200 mid-size sedan, which will replace the
Chrysler Sebring, will arrive in dealership showrooms
this quarter, as will the new 2011 Town & Country. The
new 2011 Chrysler Town & Country minivan offers
consumers styling that is fresh and sophisticated, a
beautifully-crafted interior, improved driving dynamics,
a new powertrain and an abundance of standard safety
features and innovative technology.
|
Chrysler Group
U.S. Sales Summary October 2010 |
|
|
Month Sales |
Vol % |
Sales CYTD |
Vol % |
|
Model |
Curr Yr |
Pr
Yr |
Change |
Curr Yr |
Pr
Yr |
Change |
|
Sebring |
2,221 |
2,548 |
-13% |
35,827 |
19,979 |
79% |
|
300 |
5,211 |
2,914 |
79% |
34,322 |
32,236 |
6% |
|
Crossfire |
0 |
0 |
0% |
0 |
499 |
-100% |
|
PT Cruiser |
656 |
135 |
386% |
8,519 |
16,895 |
-50% |
|
Aspen |
0 |
54 |
-100% |
30 |
5,906 |
-99% |
|
Pacifica |
0 |
0 |
0% |
0 |
1,955 |
-100% |
|
Town & Country |
8,459 |
7,164 |
18% |
95,952 |
68,879 |
39% |
|
CHRYSLER BRAND |
16,547 |
12,815 |
29% |
174,650 |
146,349 |
19% |
|
Compass |
778 |
327 |
138% |
15,087 |
10,352 |
46% |
|
Patriot |
2,931 |
1,148 |
155% |
31,399 |
26,744 |
17% |
|
Wrangler |
7,908 |
5,305 |
49% |
79,531 |
70,350 |
13% |
|
Liberty |
3,968 |
2,725 |
46% |
41,157 |
35,378 |
16% |
|
Grand Cherokee |
12,721 |
3,256 |
291% |
60,898 |
43,146 |
41% |
|
Commander |
174 |
739 |
-76% |
7,954 |
9,582 |
-17% |
|
JEEP BRAND |
28,480 |
13,500 |
111% |
236,026 |
195,552 |
21% |
|
Caliber |
2,777 |
583 |
376% |
39,526 |
30,397 |
30% |
|
Avenger |
2,911 |
4,221 |
-31% |
44,613 |
31,552 |
41% |
|
Charger |
4,023 |
4,864 |
-17% |
71,229 |
50,974 |
40% |
|
Challenger |
3,182 |
2,398 |
33% |
30,964 |
21,276 |
46% |
|
Viper |
37 |
28 |
32% |
350 |
395 |
-11% |
|
Magnum |
0 |
0 |
0% |
0 |
113 |
-100% |
|
Journey |
3,695 |
3,678 |
0% |
42,050 |
41,520 |
1% |
|
Caravan |
8,204 |
9,020 |
-9% |
83,158 |
73,932 |
12% |
|
Nitro |
2,133 |
1,426 |
50% |
17,966 |
15,071 |
19% |
|
Durango |
58 |
47 |
23% |
183 |
3,463 |
-95% |
|
DODGE BRAND |
27,020 |
26,265 |
3% |
330,039 |
268,693 |
23% |
|
Dakota |
774 |
515 |
50% |
11,184 |
9,409 |
19% |
|
Ram P/U |
17,316 |
12,262 |
41% |
158,205 |
155,467 |
2% |
|
Sprinter |
0 |
446 |
-100% |
253 |
5,849 |
-96% |
|
RAM BRAND |
18,090 |
13,223 |
37% |
169,642 |
170,725 |
-1% |
|
TOTAL DODGE |
45,110 |
39,488 |
14% |
499,681 |
439,418 |
14% |
|
|
|
|
|
TOTAL CHRYSLER
GROUP LLC |
90,137 |
65,803 |
37% |
910,357 |
781,319 |
17% |
|
|
|
|
|
TOTAL
CAR |
20,362 |
17,556 |
16% |
256,831 |
187,423 |
37% |
|
TOTAL
TRUCK |
69,775 |
48,247 |
45% |
653,526 |
593,896 |
10% |
|
Selling Days |
27 |
28 |
|
255 |
257 |
|
|
|
|
