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Fiat Automobiles was able
to ride an easing in the on-going slump in new car sales
in Germany last month to keep it's year-on-year losses
to a third although that meant it once again took it's
place amongst the worst performing volume car makers on
this market. Alfa Romeo however provided a much brighter
note, driven by demand for the Giulietta, the sports
brand's sales were up by almost a quarter year-on-year
during November.
A total of 262,262 new cars were sold in Germany last
month, which held the market's recent bad run to a fall
of just 6.2 percent. This helped Fiat Automobiles to
somewhat stem a long run this year that has seen its
sales crash by a half month after month. With 5,200
units sold in November Fiat Automobiles was thus down
35.6 percent on the same month last year to pick up a 2
percent market share. Fiat has been hit by the end of
the German governments scrappage scheme in the spring,
lack of investment in new models, a poorly received mid
life facelift for the key B-segment Punto supermini, a
return to favour of larger cars with German consumers
and most recently the Italian carmaker's lack of
preparation for the arrival of Euro 5 legislation which
has seen its model ranges rationalised. Other big losers
in Germany last month included Nissan/Infiniti (-37.5
percent), Renault/Dacia (-32.6 percent), VW (-23.1
percent) and Toyota/Lexus (-21.7 percent).
Alfa Romeo though turned in a much more robust
performance in Germany last month and its sales were up
23.8 percent year-year on the back of 843 unit
registrations to take a 0.3 percent share of the market.
The final Fiat Group Automobiles (FGA) brand, Lancia has
endured a torrid ride in Germany this year and added
only an extra 84 units last month.
For the year-to-date the German new car market has seen
2,685,889 registrations, down almost exactly a quarter
on the same eleven month period last year (-25.2
percent). Fiat Automobiles has 73,478 registrations for
the period which leaves it undisputed as the worst
performing volume carmaker on the market, its sales down
by more than a half on the same eleven month period last
year. That gives it a 2.7 percent share of all sales in
Germany for the year-to-date. Other big volume losers
include Suzuki (-47.5 percent), Toyota (-46.2 percent)
and Peugeot (-36.7 percent).
Alfa Romeo meanwhile has notched up 7,801 sales for the
first eleven months of the year putting it down 32.8
percent year-on-year and giving it a 0.3 percent share
of the market. With just one month of the year to go
Lancia has sold 1,304 cars in Germany which means it is
the worst performer of any brand - volume or niche - on
the market, down 60.8 percent.
Elsewhere U.S. carmaker Chrysler Group, now 20 percent
owned by Fiat Group, recorded a positive month of sales
in Germany in November combined across it's thee brands
- Chrysler, Dodge and Jeep - albeit on a total of 548
units. That put it up 14.4 percent year-on-year. For the
year-to-date the Chrysler Group is on a total of 5,732
units registered, down by 21.2 percent on the same
period last year which slightly outperforms the overall
market.
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