For the Fiat Group its latest monthly decline in domestic sales amounted to almost fifteen thousand units year-on-year: 41,425 units in November compared to 55,942 units during the same period a year ago, a year-on-year fall of 25.95 percent. It also served to keep the Fiat Group's market share well under the psychological 30 percent threshold: it only achieved 28.53 percent last month, down almost two percentage points year-on-year (30.39 percent in Nov 2009). However it was a big improvement on the

Splitting the Fiat Group Automobiles (FGA) portfolio up, the Fiat brand sold 31,184 cars last month compared to 43,230 during November 2009 which adds up to a year-on-year fall of 27.86 percent and a market share contraction from 23.48 to 21.48 percent. Lancia, with 5,863 sales, it was the biggest loser in the FGA stable in year-on-year terms as that figure meant it lost over three thousand units year-on-year during the month just gone which adds up to more than a third of its sales (-34.40 percent). Correspondingly Lancia's market share slipped from 4.85 to 4.04 percent year-on-year in November. The arrival of the new C-segment Alfa Romeo Giulietta hatchback in the Italian showrooms is currently the only bright spot for FGA and it helped the niche sports brand to achieve 4,379 units sales last month on its home market, putting it up 16.31 percent year-on-year. That allowed Alfa Romeo to increase its Italian market share year-on-year from 2.02 to 2.98 percent for the month just gone. Of the Fiat Group's niche performance/luxury brands, Ferrari and Maserati, the former sold 24 cars last month, down 22.58 percent year-on-year, while the latter's 25 units was up 13.64 percent on the same month last year.

After the first eleven months of the year the Fiat Group has sold more than a hundred thousand units less on its domestic market than it did during the same period last year: 551,465 units so far this fiscal versus 656,193 units during the same period last year. That puts the Fiat Group down 15.96 percent year-on-year for the year-to-date which is double the overall market's contraction while the Italian carmaker's share of the market for the period slides from 32.92 to 30.15 percent year-on-year. The Fiat brand is on 420,983 units for the year-to-date, down 17.17 percent year-on-year and its market share for the period has dropped by over two percentage points to rest on 23.02 percent. Lancia is also a big loser: 81,290 units puts it down 14.19 percent for the year-to-date and gives it a market share of 4.44 percent. Alfa Romeo's 48,057 units after eleven months is down 7.62 percent year-on-year but it fractionally outperforms the overall market so its share of all Italian sales for the eleven month period is up from 2.61 to 2.63 percent year-on-year. For the year-to-date Ferrari has 658 sales, up 9.30 percent year-on-year, while Maserati's 477 units leaves the Trident brand down 15.12 percent.

Despite the Fiat brand's on going dramatic sales slump it continues to lock out the top two positions in the Italian market, this month the Panda (10,710) though returned to the number one slot ahead of the Punto (9,979) while the Fiat 500 (5,216) made it three Fiat models in the top-four (the Punto includes the Punto Classic, Grande Punto and Punto Evo combined). Lancia's B-segment Ypsilon (3,662) had a robust month just gone to take sixth position. For the year-to-date the Punto (143,732) is comfortably the best selling car in Italy ahead of the Panda (127,895) while the 500 (64,825) is in fourth place and the Ypsilon (42,764) ninth. Amongst diesel cars the Punto (4,193) was the best-seller during November while Alfa Romeo's Giulietta (1,637) easily made the oil burning top-ten. For the year-to-date the Punto (49,178) is the best selling diesel while the Bravo (17,342) is FGA's other representative in the diesel top-ten in ninth place.

The Chrysler Group, 20 percent owned by the Fiat Group, continues to see its products shunned by Italian buyers. It managed just 381 sales last month combined across its three brands, adding up to a year-on-year fall of 42.53 percent. That shook up as 105 units for the Chrysler brand (+69.35 percent), just 15 units for Dodge (-93.95 percent) and 261 units for Jeep (-26.06 percent). For the year-to-date the Chrysler Group is on 7,146 units in Italy, down 17.61 percent year-on-year, and that splits up into 1,390 units for Chrysler (+18.50 percent), 2,510 for Dodge (-33.26 percent) and 3,246 units for Jeep (-17.61 percent). Elsewhere VW Group-owned Lamborghini continues to lose the art of selling Italian sports cars to Italian consumers: 2 units shifted last month compared to 3 units during the same month a year ago still keeps the Sant'Agata Bolognese brand away from hitting treble figures at home for the year: it has just 91 sales for the year-to-date compared to 149 units during the same eleven month period last year, a year-on-year decline of 38.93 percent. Meanwhile DR Motor, which assembles a selection of Chinese carmaker Chery's cars under licence, had better fortunes however and 479 units sold in Italy during November was up 132.52 percent year-on-year. For the year-to-date DR Motor has sold 4,128 vehicles which puts it up 97.42 percent year-on-year.