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While the new
Gallardo LP570-4 Superleggera is taking
centre stage at the 80th Geneva Motor Show
this week, it is flanked by two models that
contributed to Lamborghini's sales last
year: the Gallardo LP 560-4 Spyder (top &
middle) and the Murciélago LP670-4
SuperVeloce (bottom). |
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After another historic sales record year
in 2008, Automobili Lamborghini saw a decline in turnover in
2009. In the wake of the crisis on car markets worldwide,
turnover decreased from 478.8 million euros to 281.0 million
euros. Deliveries from January to December 2009 reduced by
37.7% from 2,430 to 1,515 units worldwide.
The worldwide economic recession struck all major markets
causing a sharp decline in demand, especially in Europe and
the United States, which even worsened in the last part of
the year. Given the weakness of the US Dollar and the
importance of the US market, these two factors have
significantly affected the overall performance of the
company.
Demand for luxury super sports cars should always exceed
supply. Lamborghini consequently reduced production levels
and deliveries to the dealer network deliberately, having
taken into account the impact of that decision on the
company’s economic performance.
Lamborghini has reaffirmed its long-term commitment to its
strategic development. This encompasses high investment in
new future products, strengthening of the dealer network
worldwide, brand presence and technological innovation. All
investments are self-financed. R&D expenditures climbed by
32% in 2009 compared to 2008.
Due to the reduced deliveries and the highly increased R&D
expenditures for future products, which were not
capitalized, Lamborghini realised a pre tax loss in the year
2009 (-35 million euros). The company continues to hold a
strong net liquidity which allows it to realise its long
term strategy and all related projects.
President and CEO of Automobili Lamborghini, Stephan
Winkelmann, comments: “Even in a difficult year like 2009,
we managed to maintain the rhythm in developing new
products. We increased our core investment plans, thus
confirming our commitment to a medium and long-term growth
strategy.”
Outlook for 2010
The persisting economic downturn during the current year
will require strict discipline to manage investments and
current costs, systematically adjusting production levels to
reflect market developments - says Lamborghini - production
flexibility is made possible by working within collective
bargains and with the full support of the trade unions. At
the beginning of the year, the company adopted the “short
week” option, which affects up to 300 factory employees.
Lamborghini does not rule out making further use of this
tool.
Lamborghini will focus on investing in a secure future,
announcing at least one new product each year. Evidence of
this commitment is the launch of the all-new Lamborghini
Gallardo LP 570-4 Superleggera, recently introduced at the
Geneva motor show, will reach the markets in the next weeks.
With the Superleggera, Lamborghini completes its Murciélago
and Gallardo range rejuvenation, with coupé, open and high
performing versions. The Lamborghini Murciélago recently
marked the 4,000 unit threshold, while the record-selling
Gallardo is approaching the 10,000 mark.
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