Lamborghini has opened
its newest dealership, Lamborghini Centro Milano. The
launch was attended by Stephan Winkelmann, President and
CEO of Lamborghini.
The showroom’s owners, the Conforti family (Touring
Auto), already own Lamborghini Padova and had been
selected as commercial partner of choice in the
important Milanese area because of their thorough
knowledge of the luxury car sector and professionalism.
The
Lamborghini Centro Milano building features a futuristic
exterior at one corner, designed by Dante O. Benini & Partners
Architects. The dealership’s fascia is inspired by the
Lamborghini Gallardo’s front air intake for maximum
visual impact.
The new dealership offers the entire range of
Lamborghini products: the Murciélago and Gallardo
series, including the latter’s top model, the new
Gallardo LP 570-4 Superleggera which was introduced at
Geneva last March. Weighing just 1,340 kg, thanks to its
carbon fiber components, the LP 570-4 Superleggera is
the lightest road-going Lamborghini model and a new
benchmark in the supercar market segment.
Lamborghini Centro Milano’s launch is part of a broader
plan to strengthen the brand’s sales network, not only
in the Milan area but also in Italy, which is of
strategic importance as Lamborghini’s homeland and one
of the most important markets worldwide.
The number of Lamborghini outlets in Italy grows to
nine, including the latest showroom: apart from Milan,
there is one in Bergamo, Padova, Bologna, Florence,
Rome, Bari and Pescara. Lamborghini has 124 dealerships
altogether in 45 countries worldwide.
A tour
around Milan centre in some ten Lamborghini sports cars took place before the official opening,
eliciting admiring glances. After their return and a
press conference, the guests were treated to a welcome
cocktail and the sight of Lamborghini’s latest models on
show.
During the press conference, Stephan Winkelmann,
President and CEO of Automobili Lamborghini S.p.A.,
announced the completion of a new Advanced Composites
Research Center (ACRC) in Sant’Agata Bolognese. The
research and results achieved by the ACRC make
Lamborghini a worldwide leader in the use of carbon
fiber composite technology, a major leap forward
compared to methods used until now. An all-new, highly
efficient production process for extremely complex
carbon fiber structures has been developed. Thanks to
the “RTM light” process, Lamborghini is able to use
minimal pressure and relatively low temperatures to
manufacture carbon fiber components of the highest
quality, precision and finish, from small parts to
complex vehicle structures. Further benefits include
lower costs, higher processing speed and lighter
tooling. This new procedure hails a breakthrough into
the next generation of innovative carbon fiber
technology.
“The constant development in carbon fiber technology is
a key element of our future strategy,” says Stephan
Winkelmann. “The most important parameter for super
sports cars is, now as in the future, the weight-to-power
ratio; therefore, as there is a limit to power increase
due to emission regulations, we must work on weight
reduction. Extensive use of carbon fiber, even at
structural level, allows Lamborghini to be at the
forefront of development techniques. The real difference
is in the correct use of technologies and materials to
satisfy technical and financial concerns. This is what
the Center is all about.”
