Lamborghini has presented
a first "teaser" image of the a new sports car,
dubbed Jota, that will receive its world presentation on September 30 in
the French capital
just as the 79th Paris Mondial de
l'Automobile is set to get underway.
This will in fact be the
first of six images, according to a press release, to be
presented over the next four weeks in the build up to
the sports car's launch as Lamborghini chooses the
well-used route of issuing close-up "teaser" images to
build interest in its new range-topper. The single image
that has been shown today, appears to focus on the rear
corner of the car and shows a carbon-effect; however it
offers few tangible clues and also comes with the simple
text:
Lamborghini. Sound and light. Paris 2010. Discover the
way to the future of supersports cars.
The 79th Paris Mondial de l'Automobile
will take place from 2 October to 17 October 2010, in
the Paris Expo at Porte de Versailles. Little is known
about the motor show bound Jota, apart from that it will
be a showcase of Lamborghini's full-on emphasis on
developing new-generation carbon fibre technology. This
strategic approach has seen the spports car maker
recently open a dedicated carbon-fibre laboratory in
Sant'Agata Bolognese and initiate research tie-ins with
leading U.S. based insitutions.
